With only 3 weeks left until 2015, Appnova’s inner-geeks are getting into a heated debate over which were the most remarkable tech news that took place this year. Undoubtedly the biggest marketing and tech extravaganza has been the release of iPhone 6 Plus, the Apple Watch and Oculus Rift Development Kit 2. But there are ...
How advertising has changed. I can barely remember what life was like before the Internet. Without any doubts, social media is making an indelible impact on how we relate with one another. And all these changes happened within one generation. As technology has advanced, consumers are deluged with trillions of ads. But advertising is becoming
Should B2B companies use Pinterest, Vine and other social platforms? General Electric, who successfully capitalised on their ‘’inner geek’’, is now the role model for many B2B companies when it comes to social media. But is it really worth investing in social media at all? While it is hard to quantify the financial benefits of ...
6 annoying design mistakes that make you lose customers. Why people leave your website in less than few seconds? Well, you must be giving some sort of negative impressions. Here are the most common reasons your visitors are ditching your website to another. 1. No search box? No way! Perhaps one of the most basic ...
Hipster Santa is here! whats a hipster Christmas eCommerce? They say it’s the most wonderful time of the year, surely is the busiest and most challenging for eCommerces and retailers: websites are revamped with festive designs and new offers like free delivery, flexible return policy and coupons. What exactly do customers want? Your eCommerce business ...
Web accessibility for older users 22.7million people. That’s the number of people aged over 50 years old, consisting of more than a third of the UK’s total population, according to the latest population data. However, they are also the most forgotten demographic group by big businesses. ‘‘It is of course the same demographic that already ...
Emotionally-engaging branding is ‘‘a highly effective way to cause reaction, sentiments and moods, ultimately forming experience, connection and loyalty with a company or product on an irrational level’’ (Smashing Magazine). What is ‘emotionally-engaging branding’? By no means, it implies tricking consumers into buying things using emotional manipulation. It is about establishing ‘‘enduring effective bonds between ...
A mobile app offering personalised shopping experiences Designed for the multifaceted user About Pocket Wardrobe Appnova helped Pocket Wardrobe design and develop a fashion and lifestyle website and a mobile app where users can interact with fashion stylists, shop assistants and other in-the-know fashionistas. Our design and UX team primarily focused on analysing and understanding ...
Why anti-marketing campaigns? Though it’s not something new, this alternative marketing approach is getting back people’s attentions. What’s the fuss about it anyway? For many, the traditional marketing is failing. Not so long ago, Samsung reported their falling smartphone and tablet sales, despite their increased marketing and advertising expenditure. ‘Now, it is feeling a painful ...
The most controversial artwork by Maurizio Cattelan was displayed back in 2010 in front of the Stock Exchange building in Milan. While its official name is L.O.V.E., everyone who sees the artwork has different interpretation for themselves. – see more here. UX basics for financial services Once upon a time, financial sector was the motor of ...
