It is going to be a very good Christmas at Burberry, as the company is back on top spot, at least according to L2’s 7th annual Digital IQ Index®, which ‘benchmarks the digital performance of 83 luxury brands in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.’
Today, experiential marketing has evolved to be more ‘immersive and strategic’ according to Event Magazine. Nothing brings deeper engagement with audiences than meaningful, interactive and participatory real-time experiential events. This is the exact reason why online businesses often invest in pop-up stores here and there.
The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking - they really think I will buy one of their watches just because of Travolta? And why Travolta? While the practice is nothing new, we explore the Dos and DON'Ts of celebrity endorsements for luxury brands.
Online reviews are a powerful thing. It has become indispensable for maintaining a good and sturdy reputation for consumer-focused brands. But how influential exactly are they?
The recent emoji marketing campaigns by big brands are the best example illustrating the scale of popularity. 2015 alone saw several notable brands capitalising on the power of emoji.
Instagram ads are said to give higher average click-through rates (read more here). Meanwhile, higher conversions, naturally, means higher ad prices for brands and advertisers. While younger users, strong user engagement and a larger ad space (as Instagram ads occupy the whole screen) are all good incentives, we face some critical questions: are the rates sustainable?
Early Christmas ads will likely to tire out UK shoppers before the final rush in December. Here we've curated some anti-Christmas marketing examples where brands opted out cliche and created alternative takes on Christmas instead.
Fashion and VR: Who’s the real game changer? feat. Tommy Hilfiger, Rebecca Minkoff & Rigby and Peller
So last year we saw a sudden craze in virtual reality among brands of diverse kinds. Fashion was no exception. As we have already talked about this a while ago, virtual reality technology has swept the world of fashion by combining VR and catwalk shows, that were traditionally rendered as exclusive to a handful number of carefully selected people.
Here is a good case study when it comes to content marketing: Jetsetter's blog. On their website you will find “Hotel deals and vacation homes”, but also a no-nonsense, unusual and cool blog, aka the Travel Magazine.