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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

Burberry – from chavvy to tech-savvy.

Burberry – from chavvy to tech-savvy.

December, 16, 2015 0 Comments By Waka Reading Time: 4 minutes

It is going to be a very good Christmas at Burberry, as the company is back on top spot, at least according to L2’s 7th annual Digital IQ Index®, which ‘benchmarks the…

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Ten smart experiential marketing campaigns we’ve seen in London.

Ten smart experiential marketing campaigns we’ve seen in London.

December, 14, 2015 0 Comments By Waka Reading Time: 3 minutes

Experiential marketing campaigns and Millennials. Tech-savvy millennials may seem to be glued to smartphone screens most of the time, but it is completely naive to say that real experiences no longer add…

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Celebrity endorsements and luxury brands – DOs and DON’Ts

Celebrity endorsements and luxury brands – DOs and DON’Ts

December, 9, 2015 0 Comments By Waka Reading Time: 4 minutes

The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking – they really think I will buy one of their watches just because of Travolta?…

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The impact of online reviews on your business [Infographic]

The impact of online reviews on your business [Infographic]

December, 8, 2015 0 Comments By Waka Reading Time: 3 minutes

More online reviews means good things for your business? Reviews are a powerful thing. It has become indispensable for maintaining a good and sturdy reputation for consumer-focused brands. Positive comments such as…

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Emoji marketing or how brands are capitalising on emoji

Emoji marketing or how brands are capitalising on emoji

December, 2, 2015 0 Comments By Waka Reading Time: 3 minutes

Never underestimate the power of emoji marketing As this year is almost coming to an end, the internet hit me with yet another interesting digital-related news – Oxford Dictionaries’ ‘Word of the Year’…

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Are Instagram ads more valuable than Facebook ads?

Are Instagram ads more valuable than Facebook ads?

November, 29, 2015 0 Comments By Waka Reading Time: 3 minutes

Do Instagram ads yield better conversion rate? A few months ago we came across an interesting article that was worth a quick read: ‘Are Instagram ads more worthy than Facebook ads?’.  In…

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Anti-Christmas Christmas marketing: Brands who opted out the festive cliche

Anti-Christmas Christmas marketing: Brands who opted out the festive cliche

November, 16, 2015 0 Comments By Waka Reading Time: 4 minutes

Anti-Christmas Christmas Marketing: When do ads turn into fatigue? Brands whose businesses rely on gift-giving, by all means, have plenty of incentives to capitalise on Christmas/holiday seasons. In fact, some retailers even…

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Fashion and VR: Who’s the real game changer? feat. Tommy Hilfiger, Rebecca Minkoff & Rigby and Peller

Fashion and VR: Who’s the real game changer? feat. Tommy Hilfiger, Rebecca Minkoff & Rigby and Peller

November, 9, 2015 0 Comments By Waka Reading Time: 4 minutes

Fashion and VR: the very likely match. So last year we saw a sudden craze in virtual reality among brands of diverse kinds. Fashion was no exception. As we have already talked…

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Content Marketing

Jetsetter’s blog – not your usual cheesy, expected #ContentMarketing. Brilliant.

November, 4, 2015 0 Comments By Waka Reading Time: 2 minutes

We are all quite tired of seeing the same kind of content everywhere, right? Especially after the birth of BuzzFeed, it looks like it’s all about listicles of cats and food and…

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Magento 2

Five ways Magento 2 will benefit the retailers

November, 2, 2015 0 Comments By Waka Reading Time: 3 minutes

Magento 2: What are the huge improvements? Though Magento 2 has not made an official debut yet (*update: Magento 2 is now officially released on the 19th Nov), we think it certainly…

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Instagram for brands? Easy – less #lifestyle, more product. Really.

Instagram for brands? Easy – less #lifestyle, more product. Really.

October, 28, 2015 0 Comments By Waka Reading Time: 3 minutes

Instagram for brands: lifestyle vs. product content Two interesting posts from – as usual – DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At…

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latest trends in beauty web design and digital marketing

10 latest trends in digital marketing for beauty brands [Part.2]

October, 26, 2015 0 Comments By Waka Reading Time: 3 minutes

The latest trends in digital marketing for beauty brands Following our previous blog article, here the additional five key trends in digital marketing for beauty brands. Leverage user-generated content  Digitally-savvy brands are not…

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