It is going to be a very good Christmas at Burberry, as the company is back on top spot, at least according to L2’s 7th annual Digital IQ Index®, which ‘benchmarks the…
Experiential marketing campaigns and Millennials. Tech-savvy millennials may seem to be glued to smartphone screens most of the time, but it is completely naive to say that real experiences no longer add…
The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking – they really think I will buy one of their watches just because of Travolta?…
![The impact of online reviews on your business [Infographic]](https://www.appnova.com/wp-content/uploads/2015/12/The-impact-of-online-reviews-on-your-business1.jpg)
More online reviews means good things for your business? Reviews are a powerful thing. It has become indispensable for maintaining a good and sturdy reputation for consumer-focused brands. Positive comments such as…
Never underestimate the power of emoji marketing As this year is almost coming to an end, the internet hit me with yet another interesting digital-related news – Oxford Dictionaries’ ‘Word of the Year’…
Do Instagram ads yield better conversion rate? A few months ago we came across an interesting article that was worth a quick read: ‘Are Instagram ads more worthy than Facebook ads?’. In…
Anti-Christmas Christmas Marketing: When do ads turn into fatigue? Brands whose businesses rely on gift-giving, by all means, have plenty of incentives to capitalise on Christmas/holiday seasons. In fact, some retailers even…
Fashion and VR: the very likely match. So last year we saw a sudden craze in virtual reality among brands of diverse kinds. Fashion was no exception. As we have already talked…
We are all quite tired of seeing the same kind of content everywhere, right? Especially after the birth of BuzzFeed, it looks like it’s all about listicles of cats and food and…
Magento 2: What are the huge improvements? Though Magento 2 has not made an official debut yet (*update: Magento 2 is now officially released on the 19th Nov), we think it certainly…
Instagram for brands: lifestyle vs. product content Two interesting posts from – as usual – DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At…
The latest trends in digital marketing for beauty brands Following our previous blog article, here the additional five key trends in digital marketing for beauty brands. Leverage user-generated content Digitally-savvy brands are not…
