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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

Burberry – from chavvy to tech-savvy.

16/12/2015 0 Comments By Waka Reading Time: 4 Minutes

It is going to be a very good Christmas at Burberry, as the company is back on top spot, at least according to L2’s 7th annual Digital IQ Index®, which ‘benchmarks the digital performance of 83 luxury brands in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.’

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Ten smart experiential marketing campaigns we’ve seen in London.

14/12/2015 0 Comments By Waka Reading Time: 3 Minutes

Today, experiential marketing has evolved to be more ‘immersive and strategic’ according to Event Magazine. Nothing brings deeper engagement with audiences than meaningful, interactive and participatory real-time experiential events. This is the exact reason why online businesses often invest in pop-up stores here and there.

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Celebrity endorsements and luxury brands – DOs and DON’Ts

09/12/2015 0 Comments By Waka Reading Time: 4 Minutes

The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking - they really think I will buy one of their watches just because of Travolta? And why Travolta? While the practice is nothing new, we explore the Dos and DON'Ts of celebrity endorsements for luxury brands.

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The impact of online reviews on your business [Infographic]

08/12/2015 0 Comments By Waka Reading Time: 3 Minutes

Online reviews are a powerful thing. It has become indispensable for maintaining a good and sturdy reputation for consumer-focused brands. But how influential exactly are they?

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Emoji marketing or how brands are capitalising on emoji

02/12/2015 0 Comments By Waka Reading Time: 3 Minutes

The recent emoji marketing campaigns by big brands are the best example illustrating the scale of popularity. 2015 alone saw several notable brands capitalising on the power of emoji.

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Are Instagram ads more valuable than Facebook ads?

29/11/2015 0 Comments By Waka Reading Time: 3 Minutes

Instagram ads are said to give higher average click-through rates (read more here). Meanwhile, higher conversions, naturally, means higher ad prices for brands and advertisers. While younger users, strong user engagement and a larger ad space (as Instagram ads occupy the whole screen) are all good incentives, we face some critical questions: are the rates sustainable?

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Anti-Christmas Christmas marketing Brands who opted out the festive cliche

Anti-Christmas Christmas marketing: Brands who opted out the festive cliche

16/11/2015 0 Comments By Waka Reading Time: 4 Minutes

Early Christmas ads will likely to tire out UK shoppers before the final rush in December. Here we've curated some anti-Christmas marketing examples where brands opted out cliche and created alternative takes on Christmas instead.

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Fashion and VR Whos the real game changer feat Tommy Hilfiger Rebecca Minkoff & Rigby and Peller

Fashion and VR: Who’s the real game changer? feat. Tommy Hilfiger, Rebecca Minkoff & Rigby and Peller

09/11/2015 0 Comments By Waka Reading Time: 4 Minutes

So last year we saw a sudden craze in virtual reality among brands of diverse kinds. Fashion was no exception. As we have already talked about this a while ago, virtual reality technology has swept the world of fashion by combining VR and catwalk shows, that were traditionally rendered as exclusive to a handful number of carefully selected people.

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Jetsetters blog not your usual cheesy expected #ContentMarketing Brilliant

Jetsetter’s blog – not your usual cheesy, expected #ContentMarketing. Brilliant.

04/11/2015 0 Comments By Waka Reading Time: 1 Minutes

Here is a good case study when it comes to content marketing: Jetsetter's blog. On their website you will find “Hotel deals and vacation homes”, but also a no-nonsense, unusual and cool blog, aka the Travel Magazine.

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Five ways Magento 2 will benefit the retailers

02/11/2015 0 Comments By Waka Reading Time: 3 Minutes

In a nutshell, major changes include Magento 2’s compatibility with modern technologies such as HTML5, CSS3 and jQuery, leaving Prototype JavaScript framework behind. But what exactly does that mean for retailers? Inevitably, such exciting and predominantly technical debate has often excluded those who don’t speak the language! So, we want to fill in the gap by discussing this crucial issue from both aspects: developers/non-developers (including clients) and front-end/back-end.

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