It’s all about content. Customers may come for the pictures, but they stay for the product descriptions. Sure, colorful photographs and interactive ads are amusing and eye-catching, but they’re not enough to make a user click ‘purchase.’ In fact, 20% of purchase failures are potentially a result of missing or unclear product information. That’s because ...
Increasing numbers of consumers are shopping online, and 2018 stands to be a bumper year for the growth of online shopping in the UK Online retail offers the consumer increasing choice as well as the ability to deal hunt for the best price. The power isn’t entirely in favour of the consumer, however. Affordable and ...
Adobe’s Digital Intelligence Briefing is a comprehensive report which analyses the state of digital proliferation and how it will impact both the retailer and consumer. You can read it for free, right here. Otherwise, here’s the skinny… Customer Experience is the New Black. Customer Experience (CX) is how customers interact with your organisation. Although it’s ...
SEO guide for blogs: quite a number of people misunderstand that SEO is something that can be set up or fixed in a very short-term by simply hiring an SEO agency. What many people don’t see is that it is rather a long-term investment - you plant the seeds and nurture it.
![10 latest trends in beauty web design and digital marketing [Part.1]](https://www.appnova.com/wp-content/uploads/2015/10/18376519151_bbeaa6dafc_b-1-1024x660.jpg)
As October and November remark the key months for the upcoming holiday sales, we get a closer look at some of the most successful beauty web design and digital marketing strategies.
Whether a content-heavy website or social media marketing, content has become more important than ever. So has an Agile approach to content creation. However, Agile content is much more than just about quickly producing content that your readers might like.
Should B2B companies use Pinterest, Vine and other social platforms? General Electric, who successfully capitalised on their ‘’inner geek’’, is now the role model for many B2B companies when it comes to social media. But is it really worth investing in social media at all? While it is hard to quantify the financial benefits of ...
Easy ways to turn your SEO traffic into customers Trying to keep up with the ever-changing Google’s algorithm can be daunting. It is extremely hard to master the art of SEO to get your name on the top of Google’s search results. Let’s assume that you are using PPC ads to appear on the first ...
Traditionally, Pharma is all about direct-to-consumer advertising, by-passing the back and forth and cutting straight to medical professionals. But this is just no longer an option, you need to get out of your cubicle, go stand by that proverbial water cooler and start communicating. Whatever the product! A Pew Survey found that in 2012, 72% ...
What does a good product page look like? A big CTA, good imagery, product description… perhaps your eCommerce product page has those essential features. You are proud of your products and have generous offers. But you are worried that none of them appear on the first page of Google. This is a bit tricky because ...
