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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

How Should We Measure the Success of Creative Digital Campaigns?

How Should We Measure the Success of Creative Digital Campaigns?

December, 14, 2017 2 Comments By Kate Fairman Reading Time: 3 minutes

Scrolling through your Instagram feed one night, you’re confronted with one the images from Balenciaga’s beautifully creepy SS18 “family portrait” campaign. You smile, you pause, your finger hovers. The post is promoted…

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How Voice Technologies will Change the World

How Voice Technologies will Change the World

November, 29, 2017 0 Comments By Kate Fairman Reading Time: 3 minutes

  The digital landscape is changing. We’re looking ahead at a world where we stop talking about “channels” or “platforms”. Our day to day lives will still be structured by technology in…

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The Return of IRL Retail | Appear Here on Pop-up Stores & Brand Experiences

The Return of IRL Retail | Appear Here on Pop-up Stores & Brand Experiences

October, 9, 2017 0 Comments By appnova Reading Time: 4 minutes

There’s a caveat worth considering for retail brands going all in on digital, and it’s this: customers haven’t stopped liking things that happen offline. In fact, 70% of the oh-so-valuable millennial generation…

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What you Should Know about Magento Commerce Starter Edition

October, 2, 2017 0 Comments By Kate Fairman Reading Time: 2 minutes

Magento has become something of a platform pacemaker. And the latest in a series of game-changing launches came a couple of weeks ago, in the form of Magento Commerce Starter Edition. The…

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What Can Magento Commerce do for your Fashion Brand?

What Can Magento Commerce do for your Fashion Brand?

August, 31, 2017 0 Comments By Kate Fairman Reading Time: 3 minutes

Your customers don’t want to shop anymore, they want to experience. Particularly for fashion, lifestyle and beauty brands, the digital offering needs inspire beyond the purchase. The right platform is essential and…

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5 Free, Easy Ways to Organically Boost Instagram Engagement

5 Free, Easy Ways to Organically Boost Instagram Engagement

August, 6, 2017 0 Comments By Tom Hoare Reading Time: 2 minutes

If you’re beginning to feel like your Instagram post engagement is decreasing, then you’re not the only one. Ever since Instagram did away with the chronological ordering of posts in favour of…

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The Rise of Lifestyle Brands & Culturally Constructed Identities

The Rise of Lifestyle Brands & Culturally Constructed Identities

July, 30, 2017 0 Comments By Kate Fairman Reading Time: 6 minutes

Social media has become an incredible marketing tool. It allows you to build brand awareness, influence prospects, and drive returns at every opportunity. It is now a crucial place to build relationships…

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Microsoft’s U-Turn on Axing MS Paint after Internet Outcry

Microsoft’s U-Turn on Axing MS Paint after Internet Outcry

July, 29, 2017 0 Comments By Tom Hoare Reading Time: < 1 minute

Yesterday, Microsoft announced that its pioneering graphics program MS Paint would no longer be included in future versions of Windows. Due to Paint's simplicity and ease of use, it garnered a worldwide…

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Does fashion need to re-evaluate its obsession with data?

Does fashion need to re-evaluate its obsession with data?

July, 18, 2017 0 Comments By Kate Fairman Reading Time: 2 minutes

Back in 2013, Business of Fashion published an interview with Viktor Mayer-Schönberger and Kenneth Cukier, authors of Big Data: A Revolution That Will Transform How We Live, Work and Think. Discussing the fashion…

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What does sustainability actually mean?

What does sustainability actually mean?

June, 26, 2017 0 Comments By Kate Fairman Reading Time: 2 minutes

The concept of “sustainability” in fashion has started to become a little convoluted. It’s an issue, a movement and an incredibly important conversation encompassing everything from eco-friendly production to ethical treatment of…

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Connecting the Dots between Content and Commerce

Connecting the Dots between Content and Commerce

June, 15, 2017 0 Comments By Kate Fairman Reading Time: 3 minutes

Content and commerce: the power couple of the moment. It’s difficult to go more than minutes without someone reminding you of the importance of strong, engaging online content in winning the respect…

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How Customer Experience Became Adobe’s Favourite Buzzword

How Customer Experience Became Adobe’s Favourite Buzzword

June, 8, 2017 0 Comments By Tom Hoare Reading Time: 4 minutes

Adobe’s Digital Intelligence Briefing is a comprehensive report which analyses the state of digital proliferation and how it will impact both the retailer and consumer. You can read it for free, right…

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