Magento has become something of a platform pacemaker. And the latest in a series of game-changing launches came a couple of weeks ago, in the form of Magento Commerce Starter Edition. The younger sibling to Magento Commerce Professional Edition, the Starter Edition rounds out the platform’s Cloud offering. It’s a solution intended for smaller businesses: brand starting out with smaller budgets, looking to combine a Cloud hosted infrastructure with a Commerce license at a lower cost. To be a little more specific, that lower cost starts at $1,999 a month instead of the $3,999 for the Professional Edition.
So, what qualifies your brand as small enough to be eligible? The Starter Edition is available to retailers who are generating less than 10 million USD in revenue every year, and you’ll need to have to have less than 50,000 complex SKUs. The accessibility to smaller scale, start-up brands was always a huge part of Shopify’s niche. At this end of the market, there are relatively few options when it comes to platforms offering the scalability, security and functionality that small businesses need. The latest launch shows Magento opening themselves up to this area of the market. Back in August, their new wholesale retailer-friendly module for the Commerce Professional Edition saw Magento named a leader in B2B Commerce suites by independent research authority Forrester. It looks a lot like the platform to picking up the pace when it comes to covering all bases to beat the competitors. We’ve put together a quick comparison guide for small brands choosing between Magento and Shopify.
|Magento Commerce Starter Edition||Shopify Plus|
|Cloud Hosting & Deployment|
|Insight & Analysis Tools|
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