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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

Millennial Shopping Trends: How Marketers Should Plan for 2023

Millennial Shopping Trends: How Marketers Should Plan for 2023

20/09/2022 0 Comments By Ghia Marnewick Reading Time: 9 Minutes

Millennials, generally defined as people born between the years 1981 and 1996, should be considered the first truly digital generation and are the demographic that every brand wants to win over. But the first trick in gaining their loyalty involves getting their attention and, much more importantly, maintaining it. This is not an easy task ...

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11 Trends That Will Help Your Luxury Fashion Brand Stand Out in 2023

11 Trends That Will Help Your Luxury Fashion Brand Stand Out in 2023

15/09/2022 0 Comments By Ghia Marnewick Reading Time: 10 Minutes

The year 2023 is around the corner and luxury fashion brands will be looking for a luxury marketing plan that will bring them the expected results. For centuries, the meaning of luxury has remained the same. People perceive them as status symbols, both in terms of power and money...

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Practical Engagement Guide For Fragrance Brands Amid The Pandemic

Practical Engagement Guide For Fragrance Brands Amid The Pandemic

29/12/2020 0 Comments By David Pittaway Reading Time: 3 Minutes

From industries marketing their products on social media, pop-up shops, and advertisements, what does one specific industry do when purchasing factors depend on consumers having the ability to smell their product. What does that exact industry...

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Retail Web Trends 2021 How Retail Brands Websites Must Be Refashioned

Retail Web Trends 2021: How Retail Brands Websites Must Be Refashioned

24/12/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

Change is, and always will be, a key element to the fashion industry’s identity. Year by year, season by season, fashion never stays still, therefore neither should your retail brand as the importance of understanding future retail website trends cannot be overstated...

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Reshaping Hotel Customer Experience Strategy Post COVID-19

Reshaping Hotel Customer Experience Strategy Post COVID-19

16/12/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

Arguably no industry has been hit harder this year than the hotel and hospitality one. In many cases it has put an immediate halt on any potential way to earn money which is why having a hotel experience guide post Coronavirus is so important...

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Product Tagging

Automated Product Tagging in eCommerce: How this can Increase Sales

09/12/2020 0 Comments By David Pittaway Reading Time: 3 Minutes

Currently, rapid retail is more important than ever meaning that businesses are constantly challenged by the ever changing nature of the industry and consumer behavior. To stay ahead of the game, retailers need to go beyond just providing a platform to create conversions, and instead focus on engaging with their customers to fost trust and credibility which leads to repeat customers...

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Facebook Shops 101 Everything You Need To Know As An Ecommerce Business

Facebook Shops 101: Everything You Need To Know As An Ecommerce Business

04/12/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

It probably doesn’t need saying, but Facebook is the largest social network in the world. With over 1.7 billion people logging onto the site daily across a variety of different platforms, the average user ends up spending just under an hour on the platform each day...

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Retain Your Customers 11 Psychological Principles For UX Mastery

Retain Your Customers: 11 Psychological Principles For UX Mastery

24/11/2020 0 Comments By David Pittaway Reading Time: 5 Minutes

The psychology of design principles can have an important role in creating great user experience as some of these principles influence human behaviour. By understanding how different UX psychology principles can benefit your customers interactions with your brand it means that you can design products to elicit specific responses and actions from your users...

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holiday marketing for retails

Holiday Marketing Strategies For Retail Brands In 2020

18/11/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

As is probably apparent, the holiday season is likely to be affected by the Coronavirus. The usual last-minute shopping worries, crowds of people rushing to malls and the standstill lines of consumers waiting to purchase items are likely to diminish as COVID-19 regulations will still be in place with recent spikes around the world. In response to this, digital use has kicked off as one of the most convenient ways people are now shopping...

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Pull Marketing Strategy Learn How To Attract Your Audience

Pull Marketing Strategy: Learn How To Attract Your Audience

12/11/2020 0 Comments By David Pittaway Reading Time: 3 Minutes

If your company has been looking for new ways to attract an audience, taking on the pull marketing strategy may be the perfect solution to your business’ needs. Basically, this form of marketing relates to pulling consumers to your brand without them feeling forced to do so. The strategy works through showing customers what they want or may have been looking for without them realising, as well as gaining trust between brands and their existing audience...

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