In today’s digital age, luxury brands can no longer solely rely on their origin story, nor on their longevity to maintain their status. With the advancement of technology and, of course, social media, if luxury brands want to stay luxury, they need to effectively engage, interact and influence their target audience. Their online presence isn’t ...
Imagine the following scenario: You’re looking over your flat when you realise it looks rather empty Hmm, maybe I could use a new sofa in the corner, you think But, because it’s cold and rainy, the prospect of going out to look at furniture is as appealing as stepping on a puddle of water wearing ...
While there’s no one thing you can do to lead your brand to conversion after conversion, a close second is optimising your homepage so it becomes the best eCommerce homepage with the best odds for conversions. Again, while there’s no one thing you can do for this either, there are a couple of tips and ...
Did you know that 29% of small businesses don’t have a professional website? What about the fact that 75% of users make judgments about a company’s credibility based on their website’s design? No? Hmm. Did you also not know that 48% of visitors consider a website’s design to be the most telling factor about their ...
No matter what happens in the world, it seems that we’re always going to have commerce. After all, we’ve long passed the days of the barter system; today, it’s all about buying and selling. Living in the digital world, this means eCommerce. And seeing as how we started out this year with a post covering ...
The word, tradition, and its variants can be a bit tricky because of what they imply: something long-established that comes with special significance. Because of this, efforts to change something that’s viewed as “traditional” are usually met with resistance. While it’s true that some traditions should definitely be kept alive, this doesn’t stand for traditional ...
eCommerce and content go hand-in-hand like the best of friends. If you want to do well in eCommerce, you better have a content marketing strategy in place that drives awareness of your brand’s products or services. In other words, a content strategy that generates demand for what you offer. The problem comes when you consider ...
A lot of people think of marketing as a singular venture that’s approached uniformly across businesses, albeit with a few differences derived from industry. They think that, because the end-goal with marketing is to promote and sell a product or service, the way of doing so will always be the same. They are wrong. While ...
Thanks to the popularity of the internet, the retail industry has changed dramatically in the past 20 or so years, and even more so in the past 10 thanks to the introduction and widespread adoption of the smartphone. As such, every new year brings a horde of trends marketers predict will dominate the industry. For ...
eCommerce can be said to be a lot of things, but easy is definitely not one of them. Whether it’s the hassle of navigating through countless competitors, or trying your best to get into your audience’s mind and find exactly what they want, eCommerce is hard. Thankfully, despite all the challenges and hardships you’ll endure, ...
