Have you ever popped online to do a "quick" shop and wondered how you’ve ended up with a cart brimming with products? That's the subtle but undeniable power of AI nudging your choices. Not so long ago, online shopping was simply an alternative option. Today, it’s so much more than that. With the world becoming more...
WordPress, the dominant force behind over 43% of websites globally, has recently unveiled a game-changer: an integration with OpenAI to introduce an automated content generator. This move is a testament to the merging of web development and artificial intelligence, forever altering the landscape of digital content creation.
The digital era has brought about a whole host of opportunities. Businesses can now extend their horizons beyond brick-and-mortar spaces. In the realm of eCommerce, there are two platforms that reign supreme. Shopify and WooCommerce - These titans compete fiercely for the top spot, each wielding its own set of unique features that make it stand out.
Meta Platforms is unveiling new advertising products that harness the power of artificial intelligence (AI) to enhance marketers' campaign management. The company, which owns Facebook and Instagram, is joining its industry peers in embracing AI technology as it continues...
Sales tracking is an important practice for any type of business, regardless of size or industry, because it provides valuable insights into the effectiveness of the company's sales strategies and helps identify areas for improvement.In this post, we’ll explain more about eCommerce sales metrics, highlighting 15 eCommerce metrics and KPIs to follow...
The eCommerce evolution began in 1991 when the Internet was made available for commercial use. By 2000, security protocols like DSL and HTTP were introduced, helping to ensure secure electronic transactions. Since then, there have been many innovations and trends that have progressed the eCommerce sector further...
AI and graphic design work together to simplify your creative workflow. Machine learning helps reduce manual labour and allows people to focus on the big picture. You can create a complete marketing campaign in 2 minutes using AI graphics tools. AI and UX are a powerful combination with a very bright future. AI improves UX design by providing ways to identify and meet user needs...
Digital transformation of e-commerce is the process of using digital technology to create new business processes or improve existing business processes to meet the changes in business and market and the customer experience of a higher level. The e-commerce industry is changing rapidly, with new stores and new business ideas emerging every day...
A digital transformation strategy is a plan of action that describes how a retail company needs to strategically reposition itself in the digital economy. As time goes on, customer habits change, and this causes retail businesses to alter the way they operate as well...
The interest in shared online worlds, 3D interactions, data synchronisation and the joining of both digital and physical worlds have all contributed to this booming industry. With the projected value of the metaverse, it’s easy to see why businesses are taking note of it. Not only is it a great business opportunity, but it also opens the doors to a reimagined world of advertising...
