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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

digital creative campaigns

How Should We Measure the Success of Creative Digital Campaigns?

14/12/2017 2 Comments By Kate Fairman Reading Time: 2 Minutes

Image via Balenciaga Instagram Scrolling through your Instagram feed one night, you’re confronted with one the images from Balenciaga’s beautifully creepy SS18 “family portrait” campaign. You smile, you pause, your finger hovers. The post is promoted (you don’t actually follow Balenciaga), but you love the campaign and the product. In fact, it speaks to you ...

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Amazon Alexa

How Voice Technologies will Change the World

29/11/2017 0 Comments By Kate Fairman Reading Time: 3 Minutes

The digital landscape is changing. We’re looking ahead at a world where we stop talking about “channels” or “platforms”. Our day to day lives will still be structured by technology in exactly the same way, but we’ll interact with services and apps through just the one interface. And guess what? This time it’s a super ...

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Appear-Here-and-Retail-Experiences

The Return of IRL Retail | Appear Here on Pop-up Stores & Brand Experiences

09/10/2017 0 Comments By Kate Fairman Reading Time: 4 Minutes

There’s a caveat worth considering for retail brands going all in on digital, and it’s this: customers haven’t stopped liking things that happen offline. In fact, 70% of the oh-so-valuable millennial generation say that they prefer buying experiences over products.

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Magento Shopify Comparison

What you Should Know about Magento Commerce Starter Edition

02/10/2017 0 Comments By Kate Fairman Reading Time: 5 Minutes

Magento has become something of a platform pacemaker. And the latest in a series of game-changing launches came a couple of weeks ago, in the form of Magento Commerce Starter Edition. The younger sibling to Magento Commerce Professional Edition, the Starter Edition rounds out the platform’s Cloud offering.

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What Can Magento Commerce do for your Fashion Brand?

31/08/2017 0 Comments By Kate Fairman Reading Time: 2 Minutes

Your customers don’t want to shop anymore, they want to experience. Particularly for fashion, lifestyle and beauty brands, the digital offering needs inspire beyond the purchase. The right platform is essential and luxury brands like Harvey Nichols, Charlotte Tilbury and Rebecca Minkoff have all turned to Magento Commerce to power their eCommerce experiences. Why Magento? ...

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5 Free, Easy Ways to Organically Boost Instagram Engagement

06/08/2017 0 Comments By Tom Hoare Reading Time: 2 Minutes

If you’re beginning to feel like your Instagram post engagement is decreasing, then you’re not the only one. Ever since Instagram did away with the chronological ordering of posts in favour of an algorithm-driven feed in 2016, engagement has decreased on average around 33%, according to analytics firm Quintly. As such, you may want to ...

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The Rise of Lifestyle Brands & Culturally Constructed Identities

30/07/2017 0 Comments By Kate Fairman Reading Time: 6 Minutes

Earlier on this year, Gucci released their first homeware collection. It was hardly unexpected: the launch of Gucci Decor was teased at their 2016 runway show, with embroidered cushions left on the seats of all attendees. Instagram, of course, went crazy. Many have seen the iconic label’s foray into interiors as part a new cultural ...

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Microsoft’s U-Turn on Axing MS Paint after Internet Outcry

28/07/2017 0 Comments By Tom Hoare Reading Time: 1 Minutes

Yesterday, Microsoft announced that its pioneering graphics program MS Paint would no longer be included in future versions of Windows. Due to Paint’s simplicity and ease of use, it garnered a worldwide fan base, many of whom took to social media to lament the fate of one of the most iconic computer programs ever created. ...

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Does fashion need to re-evaluate its obsession with data?

18/07/2017 0 Comments By Kate Fairman Reading Time: 2 Minutes

Back in 2013, Business of Fashion published an interview with Viktor Mayer-Schönberger and Kenneth Cukier, authors of Big Data: A Revolution That Will Transform How We Live, Work and Think. Discussing the fashion industry, they described an era where brands would endlessly collect and analyse data on customer’s interactions. They had it right. The potential to ...

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What does sustainability actually mean?

26/06/2017 0 Comments By Kate Fairman Reading Time: 2 Minutes

The concept of “sustainability” in fashion has started to become a little convoluted. It’s an issue, a movement and an incredibly important conversation encompassing everything from eco-friendly production to ethical treatment of workforces. But how exactly can we assess what we consider to be “sustainable practice”? The Business of Fashion looked recently at Milan-based menswear ...

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