Ever landed on a website that seemed to know exactly what you wanted before you even clicked? That’s the power of personalisation. But it’s not just about throwing a user’s name on the screen. Today, it's about dynamic content, i.e. tailoring everything from product recommendations to calls to action...
As marketers, we use storytelling to help customers understand our products. We use storytelling to build transparency and trust with consumers. We use stories to pitch and persuade. Without a good story, what makes your business different from the rest?
Marketing for the media and entertainment industry is very different than it was 15 years ago, and there is a need to adapt to digital marketing. In the past, entertainment and media used traditional marketing techniques for advertising purposes. TV shows and movies focused solely on TV advertising, for example, stick to their own...
Storytelling grabs people’s attention, which is why brands are adopting this approach. During the ongoing global pandemic, companies that are utilising storytelling successfully are able to connect their brand’s message with the values of their consumers, helping empathise with the crisis at hand...
To blog or not to blog. That is the wrong question. The right one should be: is your blog visible at all? And replace blog with website, e-commerce or even social media. Today, consumers are no longer a passive entity who absorbs everything that marketers say. They are paying less attention to traditional advertising. What ...
Internet is a new human habit. Come on, what is the first thing you do after you wake up and get out of your bed? Do you go straight to your smartphone to check your emails? Or probably Twitter? And do you find yourself going back on Google every 10 minutes? Because I do. OK, ...
