A few years ago, mobile became the preferred way of web browsing over desktop. There is no doubt that we are surrounded by smartphones and optimising for mobile is an absolute must to drive sales. In fact, more than 60% of all internet traffic now comes from mobile devices...
Mobile ecommerce, otherwise known as m-commerce, is thriving at the moment. This is a form of online shopping that happens on a mobile device. The mobile ecommerce market size reached a value of $833.9 billion back in 2021. It’s anticipated that this will reach $4,711.9 billion by 2027, meaning a 33.46% CAGR during this period...
Not only do they have less trust in larger institutions but they tend to question a lot of the problematic behaviours or the way companies conduct themselves. You’re just a click away from the cancel culture and as a generation that’s grown up with technology, there are high expectations to meet...
New technologies are opening different doors for retailers and entrepreneurs are full of interesting ideas. According to GEM national report , more than 100 million startups are launched every year, which is about 3 startup per second. Who should we keep an eye on in 2019? These are the fastest growing and most promising startups ...
2022 was the year that influencer marketing became a prerequisite. An industry now worth around $21.1 billion, the channel is said to deliver 11 times higher ROI than traditional brand marketing. It’s an unavoidable line in your budget. But even for the most proactive of marketers, there was some initial scepticism. This is an inflated marketplace with a reputation not helped by ambiguity over what the term influencer actually means...
The digital landscape is changing. We’re looking ahead at a world where we stop talking about “channels” or “platforms”. Our day to day lives will still be structured by technology in exactly the same way, but we’ll interact with services and apps through just the one interface. And guess what? This time it’s a super ...
The rising popularity of ‘craft’ beer is putting big beer brands in peril of losing young customers. Despite that the market is already flooded with the word ‘craft’, the trend remains persistent. So big brands need to adopt a forward-looking thinking to ditch the traditional approach to marketing and advertising.
As Instagram is moving to ‘algorithmically sorted feeds’ that rank posts against one another, will the death of Instagram's organic reach eventually encourage more brands to shift their priorities to Snapchat?
Despite all the publicity, the hype has calmed down (to say the least) over the past year. A recent report by L2 reveals that Meerkat in iSO ranking among social media apps has experienced a steady decline to about 400. Meanwhile, Periscope has remained within the top 10.
Moving away from the traditional methods, FinTech presents a much more efficient, transparent and convenient way of financing using cutting-edge digital platforms. They are capable of delivering customer-centred services at a more affordable and accessible manner than the established financial institutions. So is it ‘sapping away’ the existing big players?
