Throughout the past few years in the digital marketing industry, platforms are releasing new and upcoming technology that is completely changing the world of marketing forever. Artificial intelligence has sneaked up, and it is no secret that it has the power to ultimately transform the marketing strategy of your business. The use of AI tools, ...
The importance of sustainability in the retail industry is globally rising to be a very vital consideration when creating a business plan. The integration of sustainability efforts is spreading tremendously, and through it, companies are not only gaining customer respect and loyalty, but also starting a movement in helping the environment. In this post, we ...
Ecommerce businesses can take advantage of new technologies such as artificial intelligence and machine learning to find scalable solutions and improve their performance, leading to a long-term success. The impact of AI technologies on business is projected to increase productivity up to 40% and enable people to make more efficient use of their time. Apart ...
A few years ago, mobile has become the preferred way of web browsing over desktop. There is no doubt that we are surrounded by smartphones and optimising for mobile is an absolute must to drive sales. In fact, more than a half of all Internet traffic comes from mobile devices. By failing to satisfy mobile ...
Thanks to the technical advancements, online retailers can now offer something more than just shopping. Buyers use the shopping experience to determine their purchasing decisions, that is why it is so essential for the eCommerce businesses to search for new digital tools that will differentiate them from competitors and convert their customers. With so many ...
When it comes to choosing the right eCommerce platform for your store, there are millions of different considerations that need to be taken into account. Online shopping is becoming more popular than ever, and by 2021, eCommerce sales are expected to reach 17.5% of retail sales worldwide. With so many options on the market, starting ...
Shopify is one of the most popular eCommerce platforms for online retailers, with 800,000 active stores to date. It allows merchants to manage every aspect of their business- from products to orders to customers, selling online, in retail stores, and on the go. Shopify has generated $100 Billion worth of sales to date and is ...
On the 21st March we have witnessed the biggest announcement from 2 well-known organisations that has surprised anyone in eCommerce industry- the official end of the MailChimp’s partnership with Shopify. What do we know about this case? Here’s why Mailchimp is no longer in the Shopify App Store. Shopify said: “Over the past 18 months Shopify ...
Content marketing is one of the best and most important investments that online retailers can make. In fact, 87% of shoppers rate product content extremely important when deciding to buy and 50% have returned and item they bought, because it didn’t match the product description. There are several types of content that generate demand in ...
Ecommerce industry keeps steadily growing and businesses are looking for new ways to increase conversion rates, generate more sales and encourage customer loyalty. In fact, it is thought that by 2040, 95% of purchases will be facilitated by eCommerce. In order to be successful, it is crucial for every online retailer to often screen analytics ...
