Content marketing is one of the best and most important investments that online retailers can make. In fact, 87% of shoppers rate product content extremely important when deciding to buy and 50% have returned and item they bought, because it didn’t match the product description. There are several types of content that generate demand in ...
Ecommerce industry keeps steadily growing and businesses are looking for new ways to increase conversion rates, generate more sales and encourage customer loyalty. In fact, it is thought that by 2040, 95% of purchases will be facilitated by eCommerce. In order to be successful, it is crucial for every online retailer to often screen analytics ...
The retail industry has changed dramatically over the past decade, thanks to the popularity of the internet, emerging technologies and the way consumers shop. According to Statista, global retail eCommerce sales are expected to reach $4.8 trillion by 2021. During the past key shopping days such as Black Friday, $6.22 billion was spent online in ...
With the ability to “mimic” human intelligence, artificial intelligence (AI) is easily one of humanity’s greatest achievements to date, and will probably hold a spot as one of the greatest in our history in years to come. Despite the fact that we’re still technically in the early stages of AI, that is, computers still can’t ...
New technologies are opening different doors for retailers and entrepreneurs are full of interesting ideas. According to GEM national report , more than 100 million startups are launched every year, which is about 3 startup per second. Who should we keep an eye on in 2019? These are the fastest growing and most promising startups ...
Imagine the following scenario: You’re looking over your flat when you realise it looks rather empty Hmm, maybe I could use a new sofa in the corner, you think But, because it’s cold and rainy, the prospect of going out to look at furniture is as appealing as stepping on a puddle of water wearing ...
While there’s no one thing you can do to lead your brand to conversion after conversion, a close second is optimising your homepage so it becomes the best eCommerce homepage with the best odds for conversions. Again, while there’s no one thing you can do for this either, there are a couple of tips and ...
Did you know that 29% of small businesses don’t have a professional website? What about the fact that 75% of users make judgments about a company’s credibility based on their website’s design? No? Hmm. Did you also not know that 48% of visitors consider a website’s design to be the most telling factor about their ...
No matter what happens in the world, it seems that we’re always going to have commerce. After all, we’ve long passed the days of the barter system; today, it’s all about buying and selling. Living in the digital world, this means eCommerce. And seeing as how we started out this year with a post covering ...
eCommerce and content go hand-in-hand like the best of friends. If you want to do well in eCommerce, you better have a content marketing strategy in place that drives awareness of your brand’s products or services. In other words, a content strategy that generates demand for what you offer. The problem comes when you consider ...
