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Category: Branding

15 Secrets From Fashion Industry Leaders on Branding

12 Secrets From Fashion Industry Leaders on Branding

23/02/2023 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

Competition in the fashion industry is fierce. You need to do everything in your power to stand out from the crowd. This involves putting together a carefully constructed branding plan so you can set yourself apart. But, what does fashion branding truly mean? And, how can you grow a fashion brand? Continue reading to discover the answers to these questions and find out more about the best fashion branding secrets from those in the know...

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Digital Marketing for Luxury Floral Brand

Luxury Floral Brand Marketing Guide: Get More Customers for Your Floral Business

29/07/2022 0 Comments By Ghia Marnewick Reading Time: 4 Minutes

A high-end flower shop business plan will play a huge role if you are searching for ways to stand out, grow, reach a wider audience, communicate your uniqueness! It will allow you to rise higher in an ecosystem that is challenging and demanding. Social Media has become the space where all our needs, wishes and searches are being covered. Florist social media marketing will make a difference! Instagram, Tik Tok or Facebook. Follow, be followed, tag, publish and share...

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How Beauty Industry Is Adapting In The Mask Age

How Beauty Industry Is Adapting In The Mask Age?

03/11/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

Without a doubt, masks are important for everyone to wear, not only to protect themselves but the lives of others. The chances of people contracting the virus diminishes by 85% when both parties are properly wearing their masks. Although nothing will ever outweigh the benefits and safety the masks bring to communities, unfortunately, the beauty industry has been having a rough time dealing with its effects...

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How Brands Can Leverage Storytelling During The Pandemic

How Brands Can Leverage Storytelling During The Pandemic

29/10/2020 0 Comments By David Pittaway Reading Time: 3 Minutes

Storytelling grabs people’s attention, which is why brands are adopting this approach. During the ongoing global pandemic, companies that are utilising storytelling successfully are able to connect their brand’s message with the values of their consumers, helping empathise with the crisis at hand...

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digital fashion solutions

4 Ways How Digital Fashion Solutions Shape Fashion Industry

03/09/2020 0 Comments By David Pittaway Reading Time: 3 Minutes

The fashion industry since the start of the pandemic has plummeted with online sales. All over the globe, the market has been fighting against the effect of the virus; the US and China’s eCommerce has fallen down to around 30%-40% and Europe’s online sales have been on a downwards trajectory by 5%-20%, meaning a long-term goal will need to be put in place for the survival of the fashion industry post COVID-19.

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take away

Why Restaurants And Food Businesses Need To Move Online Amidst Covid-19

27/07/2020 0 Comments By David Pittaway Reading Time: 5 Minutes

COVID-19 has not only been a devastating public-health crisis the likes of which we haven’t seen before; it has also been the biggest challenge that the restaurant industry will likely ever face. The sheer scale of the impact is likely to have a ripple effect that the industry will unlikely recover from for at least ...

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From In-Store To In-Homes: How Retail Brands Should Focus On Engaging Content?

17/06/2020 0 Comments By David Pittaway Reading Time: 6 Minutes

It’s an age old question, but it still bears asking, just how do you engage customers in retail? Especially now, given that the previous ways in which you would have attempted this have all but been prevented following the outbreak of the Coronavirus. Customer engagement during Coronavirus is fraught with many new obstacles and presents ...

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Crubside-pickups

Curbside Pickup: What Online Retail Brands Need To Know During Coronavirus

10/06/2020 0 Comments By David Pittaway Reading Time: 5 Minutes

To help ensure their businesses are able to stay open during these difficult times, brick-and-mortar retailers have had to find new ways to reach customers. One example of this is curbside pickup retail. Business owners have had to pivot from focusing on the physical nature of their store to eCommerce, relying on shipping and curbside ...

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Know How These 6 Brands Are Reacting Digitally to Coronavirus

10/04/2020 0 Comments By David Pittaway Reading Time: 13 Minutes

Currently, carrying on with a ‘business as normal’ attitude isn’t going to work. In the wake of the ongoing Coronavirus pandemic, the majority of businesses and brands are having to find new and innovative marketing ways to combat this difficult situation. One of the main methods they have found to do so is by utilising ...

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Facebook-New-Branding

What Marketers Should Know About Facebook Rebranding

21/11/2019 0 Comments By Jessica White Reading Time: 4 Minutes

When it comes to rebranding, it’s important to get it right. You are essentially changing the business image and the face of your company that your user’s associate with you. Businesses need to rebrand eventually, whether they create a new name, logo or changing the design; it is a good way to reestablish yourself from ...

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