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Top 10 Tips to Create In-Store Customer Experiences That’s Shoppers Love

Top 10 Tips to Create In-Store Customer Experiences That’s Shoppers Love

In a highly competitive world of retail, brands are constantly looking for the ways of improving their marketing strategies in order to attract new customers and keep them coming back for more. Looking at the Retail Industry Trends and Predictions for 2019, a lot of strategies are based on leveraging some of the latest technologies ...

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Effective Storytelling Techniques for Luxury Brands

Effective Storytelling Techniques for Luxury Brands

In today’s digital age, luxury brands can no longer solely rely on their origin story, nor on their longevity to maintain their status. With the advancement of technology and, of course, social media, if luxury brands want to stay luxury, they need to effectively engage, interact and influence their target audience. Their online presence isn’t ...

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How To Choose the Right Creative eCommerce Agency for your Fashion or Lifestyle Brand

How To Choose the Right Creative eCommerce Agency for your Fashion or Lifestyle Brand

Fashion saw incredible growth across categories over 2017. Luxury, sports and fast fashion brands saw the largest growth over the first half of 2017 – with LVMH, Inditex and Nike occupying the coveted top three spots. As a fashion or lifestyle brand, you’re in a good place right now. Sure, it’s a crowded market, but ...

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5 key Tactics for Growing a Fashion Brand Through Social

5 key Tactics for Growing a Fashion Brand Through Social

The global use of social networks increased by 3.4%, to 36.6 million users in 2017. You’ve heard it before, but we’ll say it again anyway: effective marketing is an essential part of your fashion brand’s social media strategy. With 98% of online shoppers also social media users and over half of all of them following ...

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The Return of IRL Retail | Appear Here on Pop-up Stores & Brand Experiences

The Return of IRL Retail | Appear Here on Pop-up Stores & Brand Experiences

There’s a caveat worth considering for retail brands going all in on digital, and it’s this: customers haven’t stopped liking things that happen offline. In fact, 70% of the oh-so-valuable millennial generation say that they prefer buying experiences over products. And over recent years, there’s a growing feeling that the online offering is just one ...

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The Rise of Lifestyle Brands & Culturally Constructed Identities

The Rise of Lifestyle Brands & Culturally Constructed Identities

Earlier on this year, Gucci released their first homeware collection. It was hardly unexpected: the launch of Gucci Decor was teased at their 2016 runway show, with embroidered cushions left on the seats of all attendees. Instagram, of course, went crazy. Many have seen the iconic label’s foray into interiors as part a new cultural ...

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