Shopify SEO Strategy Guide: Dominate eCommerce Sales On Google
Online shopping increased dramatically during 2020, while the majority of us were stuck at home. Many businesses that may not have previously been online then taking the plunge and, as a result, invested in making their shopfront accessible within a few clicks. To do so, many used Shopify. Currently, there are 2,297 million active websites using Shopify, meaning you will most likely be shopping on sites that use Shopify.
In its simplest form, Shopify is an eCommerce platform that can be used to build an online store. It is used by businesses big and small as a way to sell products and services online. Some who use it sell through a WordPress site, while others are based on their own websites, which have Shopify integrated.
The platform allows users to build their own Shopify site, use apps to promote their goods and services while also learning about best practices for eCommerce. It’s worth noting that it’s not just smaller businesses using the platform; Pepsi, Gymshark, Unilever, WaterAid, Redbull, and Tesla Motors all have Shopify based sites – showing that when businesses switch over to Shopify, they are in trusted hands.
However – businesses need to ask themselves how to get their Shopify store on Google. The answer is SEO.
What is SEO?
Search Engine Optimisation (SEO) is the secret to getting your website higher in the rankings when someone searches using a related term or phrase. When done correctly, it means you increase visibility and have a chance of getting on the first page of Google – something every business wants!
But why do you need to do it, we hear you ask? It’s all about Google. The search engine uses bots (a good kind) to go through pages on the web, going from site to site and analysing different elements to make a catalogue so that you can find exactly what you need when you need it. To determine if a page should be recommended, it takes into account how long it takes for pages to load, the keywords used, how headings and content are displayed, images etc.
Is Shopify good for SEO?
Yes, Shopify is excellent for SEO thanks to the tools that they offer to their customers; these include tutorials, hints and tips that are available on the platform. Adopting a good Shopify SEO strategy means that you’re more likely to be seen by not only more people but also the right people who are searching for what you offer, meaning that you’re more likely to achieve conversions.
There are a few things to be aware of when it comes to SEO for Shopify, such as the fact that phone support is not available if you are outside of North America, the UK, Australia and Zealand; in addition to this, the platform is very dependent on apps to run correctly, and if you want to do something complex, you may need to consult a coder. They may be small issues; however, it is worth making sure you understand these before going ahead.
Making your plans for Shopify SEO 2022 doesn’t need to be difficult. There is a lot of help available to take you through, so even beginners can make sure they’re making the most of their store. If you want to feel more confident, you can read our blog on how to increase sales on your Shopify store here.
The Shopify SEO checklist
So, how do you optimise your Shopify site for Google? Here are our top tips:
- Do keyword research and make sure those words are in your site copy
- Use a mix of headings and have a clear content structure
- Make sure your Shopify theme is mobile friendly
- Link to other areas of your site rather than duplicating
- Set meta titles and descriptions for each product and page, try to avoid duplicates
- Give each page a custom but relatable slug (URL handle) for every page and product on your site.
- Write and post regularly on your blog with relevant content
- Keep up to date on page speed - aim for 0-4 seconds load time
It’s no surprise that Shopify is getting increasingly popular for selling online. With a range of tools, access to experts and increasing support from the company to help you sell your products and services, many people are moving over to the platform. With the introduction of Shopify SEO, now is the time to ensure that you understand how it can support you and optimise your site so that you can make the most of shoppers and increase your revenue.
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