Pinterest Marketing Guide: Easy Steps for Your eCommerce Business

Pinterest has long been seen as every DIYer’s bible. It’s a creative hub for sharing content and ideas, and then building visual boards to inspire your next big project.

From planning your wedding to rethinking your bathroom remodel, there are so many different reasons why people choose to use Pinterest – 431 million monthly users and counting! And while it isn’t quite at the top of the list when it comes to world favourite apps, it does come in at number 14 which is still pretty impressive.

Something else worth noting is that 86.2% of the 431 million users also use Instagram, creating room for crossover between the two platforms. This dual usage makes sense given that both platforms are incredibly visual and it makes it easier for brands to cross-pollinate content.

Why Pinterest should be in your marketing strategy

Using Pinterest for marketing may be something you haven't considered when it comes to your business. With a reported reach of approximately 226 million in January of this year, developing a Pinterest marketing strategy for 2022 will be in your business’s best interest.

Benefits of using Pinterest for marketing:

1. There is a clear link between social networking and e-commerce, resulting in more sales being completed through Pinterest.
2. By linking all content to an external site, Pinterest is a beast when it comes to driving web traffic and promoting social selling.
3. Pins create inbound links, so whenever someone pins one of your posts, it will redirect to the source and increase your visibility.
4. Pinterest is about finding and sharing content, not necessarily developing an online following. By sharing trending content on Pinterest, you can rest assured knowing that people will pin it and create traffic to your page as well as your website.
5. Pinterest social media marketing is simple as it can integrate with your website, Facebook profiles and Twitter, making it easier than ever to share your content across the board
6. It’s easy to see what your audience is responding to and what they aren’t, allowing you to develop an updated content strategy

How to use Pinterest for an eCommerce business in 2022

Pinterest can be a powerful marketing tool for your business when used correctly. So to help you do so, we’ve compiled a list of pointers to help you stand out from the crowd. As stated, it is an incredibly visual platform, so images should be your focus when it comes to developing your content plan, followed by a brief write up to accompany it that ties in with the webpage that you are linking to. This can be overwhelming, but we’re here to save the day.

9 Tips on Pinterest marketing

When it comes to looking at how to use Pinterest for an eCommerce business in 2022, there are a few things you need to know if you are to make the most of the experience.

1. You need to develop a SMART strategy, as you would with any other marketing strategy. This means that your goals need to be Specific, Measurable, Attainable, Relevant and Time-bound. You also need to do your research to see what it is your audience is looking for – and meet that need!

2. Your pins need to be captivating and engaging. Use high-quality images and videos and consider video overlays to ensure that the message is clear. Any links used need to be checked beforehand to ensure that they work.

3. Use different formats to keep things interesting. You can use static, single images, carousels, video content and a whole lot more. Don’t be afraid to try something new.

4. Plan your boards, these are spaces that can be dedicated to specific forms of content and address different needs. Anticipate your audience’s needs and build your boards to meet them.

5. SEO is still relevant here, so be sure to slot your keywords into your content to ensure that it is picked up by search engines.

6. Experiment with the different ad types, the same as you would any other paid campaign.

7. Monitor and track the metrics that you have set to see if your efforts are paying off. You can always update your strategy if you think it could use more work.

8. Promote your profile on your website, email signature and other social media platforms to increase traction and get the word out.

9. Community management is still important, don’t be afraid to comment on related pins or reach out to people that actively engage with yours.

eCommerce brands successfully leveraging Pinterest

You know how we always say people are visual creatures? Well, this includes you too! So to help you get a better idea of what we're talking about, let's take a look at a few examples of how well-known brands have been using Pinterest effectively.

1. Nike: The brand uses different formats to showcase their products, like carousels to help their audience shop their look.

2. Nespresso: the coffee giant also uses carousels but includes a mix of images and videos to guide viewers through a coffee-making journey. They also curate their boards to meet the needs of their audience – from coffee newbies to aficionados.

3. Benefit Cosmetics: Easily follow tutorials and let your inner make-up artist shine with their informative Pinterest page.

4. Bustle.com: This brand knows what people are looking for, and more importantly, how to give it to them by promoting their online store.

5. Fenty Beauty: The brand not only promotes its content on Pinterest but cross-pollinates with YouTube and Instagram to ensure that its message is shared.

Unleash your creativity

At the end of the day, Pinterest is a creative and visual platform created for like-minded individuals. To make the most of the platform, you need to have the right team guiding the creative process, paired with the knowledge your customer service team has gathered over the years. Bringing these elements together can be tricky, but once you get the hang of it there's no turning back.

If you need some help getting started in the world of Pinterest, why not reach out to our creative team of professionals? They’ll have you on the path to success in no time.