Reading Time: 3 minutes

#ICYMI, e-commerce has been booming in recent times. So much so that the sales generated in 2021 amounted to approximately $4.9 trillion. With 59% of the world’s population online, it’s easy to imagine how this monumental figure is so easily attainable.

Given that the industry is still growing and developing, it leaves a lot of opportunities for brands to leverage the potential that exists. The simplest way to do so is by identifying market trends and finding ways to incorporate them into your e-commerce strategy.

Given that tie is of the essence, we'll dive straight in – starting with a few facts and figures to paint a clearer picture of the e-commerce landscape in 2022.

The Influence of eCommerce design on consumer behaviour

When it comes to the online shopping experience, the design needs to be almost flawless. It needs to be easy to use and navigate while still looking aesthetically pleasing. You cannot compromise on functionality for beauty, nor can you pout beauty on the back burner for a site that functions optimally.

The reason for this is simple, if it doesn’t look good, people will not even take the time to see if your product is worthwhile. Once the look of it hooks the user, it’s time to look at the functionality from a user’s perspective to ensure that everything is where you need it to be, and that all the tools are available to process the online sale.

10 eCommerce design stats you need to know in 2022

  1. 31% of all retail sales in America come from mobile users
  2. 6 million people are shopping online every 60 seconds
  3. 2 months is the average turnaround time for a simple website build
  4. 88.5% of web designers and developers believe that a slow site is the main reason visitors leave a page
  5. 42% of consumers say that they’ll leave a website if it doesn’t function as it should
  6. 38% of consumers believe that page layout and navigational links should be prioritized when building a website 
  7. 23% of small businesses do not have a website – yet 
  8. 42.7% of online users use an ad blocker to enhance their online experience
  9. 50% of users will refresh a page if it takes longer than 3 seconds to load
  10. 73% of consumers trust a business’s website more than any other online source

8 eCommerce design trends for 2022

When it comes to e-commerce web design trends for 2022, there are so many components that need to be considered. The first part relates to retail design trends for 2022 and how the retail space is constantly evolving both in the real world and online. This also looks at the product design trends for 2022 as well as global events that can shape consumer purchase decisions.

All things considered, there are a few interesting trends set to take over in 2022, let’s take a look!

1. Menus that are vertical aligned

The norm has always been to have horizontal menu bars; however, this is quickly changing. This is because most users will use the site on their mobile devices with a portrait screen. For a mobile-friendly approach, implementing a vertical menu is a great first step. 

2. Combining digital and reality

eCommerce stores offer an effective way to shop for the latest products as well as discover new brands. However, for those looking to visit a physical store, e-commerce is the link that can bring the two together by allowing users to find nearby locations as well as check current stock quantities.

3. Unusual layouts

Another great way to stand out is to give your website a unique, yet functional design. This promotes user engagement and encourages repeat visitors.

4. Voice recognition technology

To further simplify the online shopping experience, voice search functionality is here to save the day. Users can simply tell the website what they’re looking for and have it pop up almost instantly. Simple and effective, right?

5. A more personalized experience

This trend is evident everywhere, personalization matters. People want to feel special and not like just another foot in the door. So wherever possible, try to offer a tailored user experience.

6. Bridging the gap between markets

Many brands have taken note of the potential that exists when you expand your reach beyond that of your online store. Integrate with other apps and link up with online marketplaces to expand your reach.

7. A sensory experience

Allow your online space to be a fully immersive experience by trying to awaken each of the senses. From a simple ding when making a purchase to unique fonts and on-screen animations – the options are endless!

8. Go green

Consumers are gravitating to more eco-friendly practices. Online shopping is a green alternative when it comes to shopping as it reduces the need for travel or gas while also saving valuable time. While this is a good thing to promote, it goes far beyond this. Your packaging needs to be eco-friendly, and your operations need to be beneficial to the surrounding community and the environment in which it operates.

The time has come to make a change

What are you waiting for? Seriously… You should be coming up with ways to incorporate the above-mentioned trends so that your business can stand a chance in the impending e-commerce boom that will change the world of shopping as we know it.

If you need some time to figure it out and perhaps a bit of help, why not reach out to us and let our team assist you.

SHARE THIS ARTICLE:

0.Comments

Leave a Comment