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In order to create a profitable luxury furniture marketing strategy, you need to think about the bigger picture. It’s about more than simply creating beautiful furniture; it’s about reaching your target audience and building relationships with them.

Most shoppers see furniture as a long-term involvement, and you need to ensure that your merchandise is in front of the right people as and when they are looking for it. Your products need to make a positive first impression that lasts which doesn’t just happen overnight. A luxury furniture marketing strategy is your key to making potential customers better understand your company and help them commit to the brand.

How The Furniture Industry Has Grown

The global luxury furniture market is projected to reach USD 28 billion by 2022. This is based on the estimated CAGR of 3.7% between 2015 and 2022. The boom has been brought on as a result of rapid urbanisation as well as an increase in the need for home furnishings.

For brands to stand out during this time, they need to rethink marketing for luxury brands and tailor their approach to the high-end furniture target audience. One of the furniture brands has gotten this right has to be the numerous IKEA marketing campaign over the years.

rethink luxury furniture marketing

A Furniture Marketing Strategy Matters

The furniture market is evolving as demographics shift and consumers’ shopping habits change. Having super products and stellar service isn’t sufficient to compete. You need to be the pinnacle of thought at the right time and provide a shopping experience that compels consumers to complete the sale.

Having a complete approach for your business will assist you in deciding who your target market of furniture business is, how to build the experiences they crave, and where they crave them. It's about how to cultivate relationships that lead to long-term engagement, and how to do all of this while managing your business. We’ve got some tips to help get started.

One of the furniture brands that knows how to do it is IKEA. They have developed an AR app to help customers choose furniture that fits with their homes. So, for example, if someone were looking at a couch, they could easily add it to their space virtually to see if it works. This campaign has been hugely successful as it gives customers the freedom to carefully select their furniture pieces with the help of a leading furniture brand.

The possibilities of reaching out to your audience are endless, so to help you out, we’ve got some tips to help get started.

5 Practical Strategies to Market your Luxury Furniture Brand

There are so many ways to kickstart your furniture marketing strategy, however, we have a simple list to help you get started.

Step 1: Understand your buyers

How you choose to market to your clients relies on who they are. While you would be happy sell to anyone, the truth is that certain individuals will love your products a lot more than others. You’ll be more successful in your marketing efforts if you can pick out who those humans are.

If you’re not certain how to describe your principal customers, ask them! Conduct in-store and online questionnaires to help build a better picture of your ideal shopper, which includes their age, gender, profession, income, hobbies, and preferences. These statistics will help you determine which television and radio stations they tune into, which newspapers and magazines they read, which social media platforms they use. All of this will help you tailor your approach.

Using your research, decide which social platforms your target audience use. You want to reach your customers where they already spend time, not the place you decide on to spend yours. If your goal includes millennials, Instagram is the place you’ll find them. If your target audience is older, you’re likely to find them on Facebook. People who are interested in decorating spend a lot of their time on Pinterest.

Post likable images and shareable videos that apply to your brand. Social media advertising is all about building a relationship between your enterprise and humans who share your values. Your goal is to engage with your audience, not try to force a sale.

Step 2: Build an impressive website

Up to 87 percent of customers search online before entering a store. This is why your site should be a core pillar of your marketing strategy. As a furniture seller, you’re in the enterprise of making stunning things. Use your site to show off your products in a manner that does them justice.

Make your merchandise look its best. Give them the rockstar treatment with superb pics that will encourage your visitors to invest in your brand. Showcase pieces, rooms, or decor themes. Make your website a location that customers come to for ideas, even if they are not looking to buy.

Step 3: Make sales

You understand who your clients are, and you have selected the methods to showcase your products. How do you translate that into increased sales?

Use social structures to promote sales well as tell your customers about any specific payment options you offer. Incentives like convenient layaway plans, generous return policies, or distinct reductions (wouldn’t that couch appear better with these tables?) may seal the deal or be a deal-breaker.

Research shows that retaining the customers you have cost less and generates more profits than obtaining new ones. Once a customer has purchased from you, give them a reason to continue supporting you.

Step 4: Interact with your audience

While bombarding customers has always been a marketing norm, customers are looking for experiences more than anything else. The reason IKEA’s AR campaign was such a success was because it gave customers the opportunity to interact with the brand. It gave them something to talk about and something that they could encourage others to try.

Think of ways that you can get your audience involved with your brand. You could challenge them to create their own mood board or share their favourite pieces with you. Give them something to talk about and you’ll be surprised by the results.

Step 5: Manage your business, not a database

Websites, social media, email lists—all promoting dozens or even lots of products and editions throughout multiple product lines. That’s a lot of information to process. To use these facts whilst managing your business you need to adopt a product information management (PIM) platform.

PIM software helps businesses manage the data, content, and different items that are needed to market and promote products. PIMs also ensure that statistics are created for use and multichannel distribution.

When it comes to understanding and answering the question “How do you market high-end furniture?”, there are so many things you need to consider. We believe in the power of understanding your customer and reaching them wherever they may be. It’s up to you to do your research and ensure that you know exactly what this entails.

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