Well-played Halloween ads of all time.

Halloween is not just for kids and those who love cosplays. For brands of all industries, it’s the time when they prove that they are more creative and playful than rivals.

Do they want their ads to be clever? Yes. Scary? Yes. Fun? Yes. And impactful? Hell yeah.

So here are some examples of creative and well-played Halloween ads for different sectors.

  • Hospitality

Halloween is also the best excuse for brands to capitalise on horror and sell ‘creepy experiences’ to those who dare.

Booking.com’s ‘Stay if you dare’ offering haunted hotel experiences is the greatest example here

  • Universal Studios

Here is another example by Universal Studios Orland Resorts offering Halloween horror nights. 

  • Food

Nothing more embarrasing than shrieking of fear in the cinema.

Problem solved – Chupa Chaps Singapore introduced ‘Scream Stopper’ to avoid such embarrassment.

How to use it? ‘Simply stick it into your mouth for instant protection from humiliating high-pitched squeals, shrieks and wails.’ 

  • Pharmaceuticals and Healthcare

When it comes to Halloween advertising, pharmaceuticals and healthcare can also be creative.

While Chupa Chups and other sweet brands find it easy to market their products on Halloween, some dental clinics managed to tie horror and candies together. 

Here is a Halloween ad for dental care services by a Swiss-based digital agency, Euro RSCG Zürich (image via). 

Another example from Westcoast, Dental Clinic. 

Oral-B released the cutest and funniest Halloween prank on ‘treats’ for kids this year. The easiest and effective way to keep your teeth white and healthy? Simple. Ban all the candies! Replace them with vegetarian / vegan friendly ones instead!

Of course the kids didn’t know it was a prank – so they did take it very seriously. But the reaction of the kids are just epic.

Speaking of Oral-B, they also came up with this creative commercial back in 2010.

To sum up what they want to say, the scariest things only happen to those who don’t clean their teeth!

By the way it is also the best time to promote the horror effect of smoking to your health. ‘British online clinic HealthExpress partnered with prostheses experts to make Halloween masks that show the damage smoking can do for their “Stoptober” campaign’ last year.

Nothing more impactful than zombies walking around London, telling people to stop smoking. 

All the essentials for this coming Halloween, created by Johnson and Johnson. 

The Land Transport of New Zealand used this shocking ad to address the issue of drinking and driving. 

Finally, Halloween ads from this year. 

Now, here is something more freshly made for this year’s Halloween season. IKEA’s late-opening campaign during Halloween is pretty cool – or shall I say ‘devilishly good’ as the Adweek calls it.

The ad was created by BBH Singapore, the same guys who did Ikea’s recent campaign called the Experience of the Power of a Book.


What do you think?

Appnova is a digital agency specializing in web design, UX, eCommerce, branding, digital marketing and social media.

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