Parties, bottles of Krug, caviar, VIPs, Penelope Cruz, the Dalai Lama, Bono and 50 Cent talking about Kierkegaard, more champagne, white tigers, Russian gazillionaires, Mega Giga Super Yachts, Extra Top Models, Lenny Kravitz, red carpets, 545,886 people screaming outside the venue, a 334-metre long limo, golden Bentleys and, of course, The Kardashians: Welcome to the exclusive world of Luxury.
Kim Kardashian. Standing there. Beautiful. Gorgeous. She’s getting paid 3 grand a minute to be there. People screaming outside the venue. More champagne.
The question is: Luxury Brands could save some money on champagne, and invest in copywriters, community managers and social media strategists with more than three sentences and a half-chewed idea under the belt, right?
Here is a list of 5 Annoying Things You See EVERYWHERE.
1. The Holy triptych gorgeous + stunning + amazing. If the copywriter is having one of her/his Oscar Wilde-esque days, then you’ll have the chance to find the word “perfect” written somewhere.
Look at the following posts (by Versace)
2. ‘We are delighted to ________.’
Whatever comes next in the sentence, they are delighted to be short of ideas. Seriously, though, come up with another thing; here’s some useful synonyms: blown away, ecstatic, elated, exulting, flipping, flushed, flying, gleeful, high, joyful, joyous, jubilant, overjoyed, rejoicing, reveling, transported, triumphant, turned on, wowed
3. The word “Exciting” applied to any kind of situation, from the new collection Versace x Gaga, to Plumbo, Norway’s most popular – and probably only – drain cleaner.
4. The expressions “J’adore”, “Want”, “Adoro” etc.
J’adore what? Who wants what? Adoro che? What happened to subject, direct object and pronoun, postmodifiers and complements?
5. The whole world behind the word “Spotted:”
Which is basically when you meet someone famous in the streets, no make-up, Frappuccino in one hand, flip flops and a D&G t-shirt. So the brand goes “Wow, this is the real deal, let’s use it, our fans will freak out when they’ll see an unstaged picture of some celeb looking miserable wearing one of our creations”.
Here’s another list of words similar to “spot”: catch, catch sight of, descry, detect, determinate, diagnose, discern, discover, distinguish, encounter, espy, ferret out, find, identify, locate, make out, meet with, observe, pick out, pinpoint, place, point out, sight, trace, track.
What do you think?