‘I have nothing to say/ and I am saying it/ and that is poetry/ as I need it.’
John Cage, “Lecture on Nothing” (1949)

Today, John Cage would have been a hundred years old.
The sun is up in London, and the Thames here in Fulham reminds me of Baja California – if you remove from the picture ANNIE’S JACKET POTATOES truck that stands in between my eyes and the river – and here’s three things happening RIGHT NOW that you can follow on Instagram, the hottest social network around.

Indeed, it is a special day.

Marc Jacobs’ #backtocool
Hey, look who’s doing some cool stuff again! It’s Marc Jacobs! This time the wittiest luxury brand around came up with a great idea: ‘Tag your funny school pics @marcjacobsintl #backtocool to win MJ goodies tmrw Sept 5 at 12pm EST!’

From Glamour.com: (the) ‘”Back to Cool” photo contest seeks incriminating photos of you and your friends at your most awkward and will reward you for your efforts. The person with the funniest school portrait will win a Marc Jacobs backpack stuffed with goodies, so tag your tweets with #backtocool or email your photo towebsocial@marcjacobs.com.’

New York Fashion Week begins
You can choose to follow the event the “regular” way – brands on Twitter, ultra-cult super-hip bloggers on Pinterest, Facebook pages clogged with comments such as ‘OMG / adore / want / lolol imma buy one / swag etc.’ – or opt for a twisted version, as suggested by Oyster Magazine, who put together a list of some interesting characters Instagramming live from the city so nice they named it twice.

Thus, go for artist and hell-raiser Aurel Schmidt (@aurel_sex) if you want to get down with the kids.

Tod’s + MR PORTER + Jefferson Hack = “Tod’s NO_CODE Instagram Shoot with Mr. Jefferson Hack
Jefferson Hack is the man who co-founded Dazed & Confused with photographer Rankin in 1991. He recently teamed up with Italian luxury accessories group Tod’s and MR PORTER for this cool event, which can be followed ‘from around the globe on MR PORTER’s Instagram (@mrporterlive), Twitter (http://www.twitter.com/mrporterlive) and Tumblr (www.tumblr.mrporter.com), as well as right here on Facebook (https://www.facebook.com/events/344053812349263/)

Search for the hashtag #todslive’

From dazeddigital.com: ‘Hack worked with Tod’s design team and artisanal craftsmen to develop a cohesive lifestyle collection that, whilst inherently contemporary, remains true to Tod’s heritage and “Made in Italy” values of fine quality, attention to detail and authenticity.
Reflecting the spirit of Tod’s No_Code, the campaign was shot in a variety of locales by photographer Roe Ethridge. Styled by Dazed senior menswear editor Robbie Spencer, models Meghan Collison and Christian Brylle came together to embody the S/S12 collection’s 24-hour. To coincide with the launch, Tod’s have transferred the thinking behind the campaign onto a specially created Tumblr, providing a behind the scenes look at the photo shoot, as well as a stream of Tod’s inspirations from vintage style icons to scenic snapshots.’

The collection, the Tumblr, and the campaign – all very Rock ‘n’ Roll, reaffirming once again how luxury brands are shifting towards a more streetwise and Gen C-friendly image.

Enjoy the sun, then, along with the events on Instagram. And raise a glass to John Cage.

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.



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