Appnova's Digital Marketing Blog

So you Googled Digital Agency London, but how do you pick the right digital partner?

digital agency London

156,000,000. That’s an approximate number of search results that’s likely to come up when you type “Digital Agency London” on Google. As a digital agency in London, we’ll explore the key processes and qualities that clients often look for to find the perfect match.

Mass Customisation, AKA the future of fashion. From time immemorial.

mass customisation by Burberry

Mass customisation in fashion is like VR (virtual reality) – it’s been around for ages, one day is HUGE, the next is MEH, then after two years becomes hot again, and everyone goes “Mass customisation will change the world of fashion FOREVER”, then nothing happens, then it goes BOOM again, and so on and so forth. Repeat. Again and again.

Innovative product page designs that instantly engage visitors

Innovative eCommerce product page designs

Products pages are the lifeblood of a successful eCommerce site. They often determine how your products and information are presented. But it could also get tricky by cramming all images and every piece of information into a single page. We explore some innovative eCommerce product page designs that engage visitors throughout their journeys.

20 Fashion eCommerce sites that Ooze Luxury

Victoria Beckham Website Design

In this digital age, luxury brands are investing more than ever in their online marketing efforts. From cutting edge design, to emotive videos, online magazines, super high-quality lifestyle imagery and more, the crossover between online and offline media has never been closer. Fashion e Commerce at the forefront of online retail Amongst the most innovative […]

Beauty Brands Online Campaigns: Are they changing the way we define beauty?

Miss USA 1965 Pageant Contestants

Dove’s Real Beauty campaign Ten years have passed since Dove’s first ‘Real Beauty’ campaign. You probably know but it was Dove’s global marketing campaign that celebrated women’s natural beauty of ‘ordinary’ women, using ‘real’ women.It was simple, powerful and sensational says takepart. But above all, it was a success. Beauty brands online campaigns like Dove […]

The return of bricks and mortar? Startups leveraging omni-channel retail strategies

omni-channel retail strategies

Today, bricks-and-mortar business models are making a comeback as many innovative startups are moving back to the traditional channels. Does this trend signify the return of physical stores on the one hand and the decline of eCommerce on the other? Or simply the rise of omni-channel retail strategies?

Ads, apps and mass customisation: The key trends in digital marketing for activewear

digital marketing for activewear

Celebrity endorsement and billboards ads will likely to remain as a powerful digital marketing for activewear brands. But connecting with customers online – whether through mobile apps or effectively integrated with eCommerce sites – is likely to hold the key to shape the future faces of brands.