Premium liquor marketing has become increasingly difficult thanks to the strict marketing rules. What’s even more challenging, the younger generation is elusive with the conventional way of communication.
Appnova's Digital Marketing Blog
5 best Ikea marketing campaigns: How did Ikea climb up the ladder to become the only one furniture retailer with an impressive number of followers?
Whilst some restaurant chains tend to piggyback off the constantly changing digital landscape, Domino’s doesn’t shy away from employing the innovative marketing tactics. So what are the most-buzzed and exciting pizza marketing campaigns of all time by Domino’s?
The surge of tech startups (with their eyes keenly set on this desperate market) has come up with alternative ways of turning a night owl into a morning person. So here’s a small selection of some potentially life-changing smart alarm clocks.
The recent forecast says that the wearable market will reach 7.1 million units just in Western Europe. The numbers appear less significant compared to the sales of smartphones. Yet, the statistics indicate the growing trend ahead as more and more people are showing interests in spending on wearables (via The Verge). Despite the average price increase, the sales are skyrocketing and demand is obviously swelling.
It’s been four years since Marissa Mayer took the reins as the CEO of Yahoo Inc. Despite the earlier expectations, changes have been taking place rather slowly, if not at all. The company’s underlying business challenges turned out to be way more gigantic. So is Yahoo doomed?
SEO guide for blogs: quite a number of people misunderstand that SEO is something that can be set up or fixed in a very short-term by simply hiring an SEO agency. What many people don’t see is that it is rather a long-term investment – you plant the seeds and nurture it.
The ‘suit revolution’ has quietly been disrupting the traditional bricks and mortar stores, particularly those who have inherently relied on a high-end image. As the young male shoppers are turning to eCommerce for a quick and efficient solution to shop, online stores for custom tailored suits seem to fit right into their needs.
Learning a new language has never been this accessible thanks to a myriad of digital learning platforms available out there. From CNN’s business English to RosettaStones, the number and profile of players in the market have also expanded.
Startups on Instagram – There is no better way than social media to effectively share business stories and innovative ideas with the millennial generation for young entrepreneurs. There is no denying that photo-sharing is also an effective form of word of mouth marketing – e.g., the power of organic conversation on Instagram.