Instagram ads are said to give higher average click-through rates (read more here). Meanwhile, higher conversions, naturally, means higher ad prices for brands and advertisers. While younger users, strong user engagement and a larger ad space (as Instagram ads occupy the whole screen) are all good incentives, we face some critical questions: are the rates sustainable?
Appnova's Digital Marketing Blog
Early Christmas ads will likely to tire out UK shoppers before the final rush in December. Here we’ve curated some anti-Christmas marketing examples where brands opted out cliche and created alternative takes on Christmas instead.
Fashion and VR: Who’s the real game changer? feat. Tommy Hilfiger, Rebecca Minkoff & Rigby and Peller
So last year we saw a sudden craze in virtual reality among brands of diverse kinds. Fashion was no exception. As we have already talked about this a while ago, virtual reality technology has swept the world of fashion by combining VR and catwalk shows, that were traditionally rendered as exclusive to a handful number of carefully selected people.
Here is a good case study when it comes to content marketing: Jetsetter’s blog. On their website you will find “Hotel deals and vacation homes”, but also a no-nonsense, unusual and cool blog, aka the Travel Magazine.
Two interesting posts from – as usual – DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At least when it comes to cars and vodka.
From user-generated social media marketing to user-friendly and seamless eCommerce checkout page, here the additional five key trends in digital marketing for beauty brands in 2015.
Do you like camo, kid? Here is a blog for you. You are welcome. Military vehicles and other army-related things (there is a camo donut, too), patterns, patches & patchworks. Beautiful.
As October and November remark the key months for the upcoming holiday sales, we get a closer look at some of the most successful beauty web design and digital marketing strategies.
Truly engaging lifestyle eCommerce websites serve as the hub for informative, educative and entertaining contents that encourage customers to come back again and again. So here are two more excellent examples of what lifestyle eCommerce should look like: