Newsletters for fashion eCommerce sites remains vital and powerful in reconnecting with customers. So how are brands using this ‘permission-based marketing’?
Appnova's Digital Marketing Blog
While digital has dominated the way we shop, it hasn’t outweighed the merit of in-person and first-hand brand experience. So how do luxury fashion brands go about to create immersive luxury retail experience?
#InstagramAlgorithm: Will the end of Instagram’s organic reach mean more brands flocking to Snapchat?
As Instagram is moving to ‘algorithmically sorted feeds’ that rank posts against one another, will the death of Instagram’s organic reach eventually encourage more brands to shift their priorities to Snapchat?
Despite all the publicity, the hype has calmed down (to say the least) over the past year. A recent report by L2 reveals that Meerkat in iSO ranking among social media apps has experienced a steady decline to about 400. Meanwhile, Periscope has remained within the top 10.
Generation Z – ‘the most influential generation in history’. Generation Z – ‘the most influential generation in history’. Nevertheless, many brands and researchers are still geared towards the millennials while downplaying the Gen Z.
One of the challenges facing hospitality web design is to have a seamless online booking tool to compete against OTAs who are inherently adept at the digital online experience.
Moving away from the traditional methods, FinTech presents a much more efficient, transparent and convenient way of financing using cutting-edge digital platforms. They are capable of delivering customer-centred services at a more affordable and accessible manner than the established financial institutions. So is it ‘sapping away’ the existing big players?
As suggested by Econsultancy, car buyers spend 75% of their research time online. Ergo, automotive digital marketing has been going through a significant transition, as the millennials and their successors are leaving behind the traditional media channels (i.e., TV ads) to YouTube, Instagram and so on.
Hamburger menus are commonly used as a navigation menu on both desktop and mobile interface. But when to use / avoid them in web design?
Business of Fashion recently published an AMAZING post on ‘The Digital Iceberg’, analysing how ‘Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.’