Appnova's Digital Marketing Blog

Facebook in China: Zuckerberg’s overdue friend request for China.

Facebook in China

Seven years since the banning of Facebook in China, Zuckerberg is still hung up on China. This week he has astonished millions of Facebook users with a video where he flaunts his Mandarin skills greeting people on the Lunar New Year. But it turns out that he might not even need to try to hard to win the heart of China.

Uber vs. Lyft – The mayhem of on-demand ridesharing economy?

Uber vs. Lyft

Amidst the mounting competition, Uber undoubtedly remains the leader in the marketplace. However, Lyft has more than doubled its number of drivers since its launch, and is now rife across the United States (with a more meticulous global expansion strategy than Uber). It’s about to get a lot more interesting.

The Fourth Industrial Revolution: Davos on the future of business, work and commerce.

The Fourth Industrial Revolution

Amid all the global agendas being discussed at Davos was ‘the Fourth Industrial Revolution’ that academics and economists consistently and enthusiastically touched upon. ‘We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another.’, said the founder of World Economic Forum.
But what does it really mean?

Sustainable fashion: No marketing gimmick, feat. Adidas, Auria and Katie Jones

sustainable fashion

Sustainable fashion has been bubbling away. Just before ‘sustainability’ became just another buzzword, we had ‘eco-friendly’ and ‘green economy’. Today, there just seems to be an abundant usage of words like those. Some brands use them frivolously for the sake of not being left out of the trend.

Instagram is King – feat. #UrbanOutfitters, #MarcJacobs, #GlenLuchford and the future of fashion.

Instagram is King

As shown in L2’s recent report on the state of social media, Instagram is by far the coolest platform nowadays, and the weapon of choice of many brands, eager to connect (i.e. sell) to Millennials.