Appnova's Digital Marketing Blog

App, emoji and VR: How beer marketing taps into the digital zeitgeist

beer marketing

The rising popularity of ‘craft’ beer is putting big beer brands in peril of losing young customers. Despite that the market is already flooded with the word ‘craft’, the trend remains persistent. So big brands need to adopt a forward-looking thinking to ditch the traditional approach to marketing and advertising.

Luxury brand eCommerce – how to drive highly coveted customers to your site?

Luxury brand eCommerce

Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.

Premium liquor brands and the millennials: Seeking the unconventional.

liqour marketing Moet & Chandon Cover

Premium liquor marketing has become increasingly difficult thanks to the strict marketing rules. What’s even more challenging, the younger generation is elusive with the conventional way of communication.

Domino’s shows how pizza marketing should be done

domino's pizza marketing

Whilst some restaurant chains tend to piggyback off the constantly changing digital landscape, Domino’s doesn’t shy away from employing the innovative marketing tactics. So what are the most-buzzed and exciting pizza marketing campaigns of all time by Domino’s?

Fitness tracker market – Can it become mainstream?

fitness tracker market

The recent forecast says that the wearable market will reach 7.1 million units just in Western Europe. The numbers appear less significant compared to the sales of smartphones. Yet, the statistics indicate the growing trend ahead as more and more people are showing interests in spending on wearables (via The Verge). Despite the average price increase, the sales are skyrocketing and demand is obviously swelling.

Is Yahoo doomed? – Shifting focus on valuable content marketing

is Yahoo doomed

It’s been four years since Marissa Mayer took the reins as the CEO of Yahoo Inc. Despite the earlier expectations, changes have been taking place rather slowly, if not at all. The company’s underlying business challenges turned out to be way more gigantic. So is Yahoo doomed?