People trust word-of-mouth recommendations over brands who have their own selfish agenda. So allow those authentic voices to work for your brand. Here are 5 User Generated Campaigns that rocked.
Appnova's Digital Marketing Blog
Special treatment for big spending customers is nothing new in the world of luxury shopping. As high- end retailers continue to move into e-commerce, the digital innovators of the pack are using insight to deliver customised experiences to an identified bracket of high-value shoppers. But how is this interpreted by the other “Just Customers”? Can […]
At Woodstock, in 1969, Hendrix played for 120 minutes delivering what many believe to be one of the greatest live performances of all time. The guitar he used is now worth over $2m. Hendrix, the brand, still reigns supreme.
Nearly 50% of video gamers are female. So why is so much video game marketing and characters aimed at males?
Back in the day, everybody was talking about Tumblr – the coolest social platform used by the coolest kids (the “M word”, AKA Millennials) – and, since its users were, according to numbers and statistics, the ones with da cash in da pocket, brands were salivating, big time.
It was last year when Google introduced ‘Material Design’ – a new design lingo that was praised for changing the game. But it wasn’t until recently Google has started testing material design on their desktop search results page to a handful number of users, according to Android Authority.
The rising popularity of ‘craft’ beer is putting big beer brands in peril of losing young customers. Despite that the market is already flooded with the word ‘craft’, the trend remains persistent. So big brands need to adopt a forward-looking thinking to ditch the traditional approach to marketing and advertising.
Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.
Today grid-based design is, as ever, ubiquitous in our society. With a bunch of CSS-based grid frameworks available (see here), it has become much more efficient for designers to build and design beautiful responsive site layout with greatly reduced development time.
Premium liquor marketing has become increasingly difficult thanks to the strict marketing rules. What’s even more challenging, the younger generation is elusive with the conventional way of communication.