Appnova's Digital Marketing Blog

The Fourth Industrial Revolution: Davos on the future of business, work and commerce.

The Fourth Industrial Revolution

Amid all the global agendas being discussed at Davos was ‘the Fourth Industrial Revolution’ that academics and economists consistently and enthusiastically touched upon. ‘We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another.’, said the founder of World Economic Forum.
But what does it really mean?

Sustainable fashion: No marketing gimmick, feat. Adidas, Auria and Katie Jones

sustainable fashion

Sustainable fashion has been bubbling away. Just before ‘sustainability’ became just another buzzword, we had ‘eco-friendly’ and ‘green economy’. Today, there just seems to be an abundant usage of words like those. Some brands use them frivolously for the sake of not being left out of the trend.

Instagram is King – feat. #UrbanOutfitters, #MarcJacobs, #GlenLuchford and the future of fashion.

Instagram is King

As shown in L2’s recent report on the state of social media, Instagram is by far the coolest platform nowadays, and the weapon of choice of many brands, eager to connect (i.e. sell) to Millennials.

Solutions to ad-blocking? Easy, UX and GOOD content.

Eric-Kessels_CulturaInquieta_Knechtel-Photography

You’re not the only one who had enough of slow-loading websites and pop-up ads. Join the growing group of 7.3m consumers in the UK who are using ad-blocking technologies to tackle the issue. While it is hard to assess the impact, the trend has one clear message to all the publishers, marketers and advertisers out there: It’s time to put user experience first (Digiday).

Burberry – from chavvy to tech-savvy.

Burberry - from chavvy to tech-savvy

It is going to be a very good Christmas at Burberry, as the company is back on top spot, at least according to L2’s 7th annual Digital IQ Index®, which ‘benchmarks the digital performance of 83 luxury brands in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.’