Most of luxury mobile apps today feature digital catalogues, interactive videos as well as behind-the-scenes footage. But these ‘essential’ features can also be found throughout other digital channels. So what exactly do luxury mobile apps offer that other digital platforms cannot?
Appnova's Digital Marketing Blog
156,000,000. That’s an approximate number of search results that’s likely to come up when you type “Digital Agency London” on Google. As a digital agency in London, we’ll explore the key processes and qualities that clients often look for to find the perfect match.
Mass customisation in fashion is like VR (virtual reality) – it’s been around for ages, one day is HUGE, the next is MEH, then after two years becomes hot again, and everyone goes “Mass customisation will change the world of fashion FOREVER”, then nothing happens, then it goes BOOM again, and so on and so forth. Repeat. Again and again.
Products pages are the lifeblood of a successful eCommerce site. They often determine how your products and information are presented. But it could also get tricky by cramming all images and every piece of information into a single page. We explore some innovative eCommerce product page designs that engage visitors throughout their journeys.
In this digital age, luxury brands are investing more than ever in their online marketing efforts. From cutting edge design, to emotive videos, online magazines, super high-quality lifestyle imagery and more, the crossover between online and offline media has never been closer. Fashion e Commerce at the forefront of online retail Amongst the most innovative […]
Discreetly, yet most assuredly, AI in content marketing is transforming the landscape of human-driven creative industry. But can algorithm produce content that is emotionally engaging?
Dove’s Real Beauty campaign Ten years have passed since Dove’s first ‘Real Beauty’ campaign. You probably know but it was Dove’s global marketing campaign that celebrated women’s natural beauty of ‘ordinary’ women, using ‘real’ women.It was simple, powerful and sensational says takepart. But above all, it was a success. Beauty brands online campaigns like Dove […]
The fashion world is forever changing as is the digital landscape. We explore why so many fashion clients use Magento for their fashion eCommerce business.
Today, bricks-and-mortar business models are making a comeback as many innovative startups are moving back to the traditional channels. Does this trend signify the return of physical stores on the one hand and the decline of eCommerce on the other? Or simply the rise of omni-channel retail strategies?
Celebrity endorsement and billboards ads will likely to remain as a powerful digital marketing for activewear brands. But connecting with customers online – whether through mobile apps or effectively integrated with eCommerce sites – is likely to hold the key to shape the future faces of brands.