Celebrity endorsement and billboards ads will likely to remain as a powerful digital marketing for activewear brands. But connecting with customers online – whether through mobile apps or effectively integrated with eCommerce sites – is likely to hold the key to shape the future faces of brands.
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We compiled a list of five of the best #Menswear Tumblr blogs in the Universe, from one that comes with an original twist – food + clothes to branded – to the ones created by brands such as Asos, A. Sauvage and A.P.C. So there we go.
Well, that was a highly exaggerated statement to make. But there have been some reasonable grounds to suspect the very very unlikely. To say the least, they may lose a bit of significance. While flashy 80’ graphic prints and golden studs only serve as a satirical nod, the stealth wealth trend remains evident. The idea is not just about the rich opting for a simple-looking luxury handbags in the wake of austerity and lingering post-2008 recessionary mentality.
New social media buy buttons let the users shop directly on their favourite social media pages, without being redirected to the dedicated eCommerce sites. But retailers will need to understand the pros and cons of using social eCommerce.
”Web design has no future’’, according to Mashable. A bold statement to make? While it has brought to many designers’ attention, it doesn’t mean that web design has become irrelevant. So is web design dead? To balance the debate, we’ll need to look at the other end of the argument.
Up until now brands had to create content, then push it with Facebook Ads, this way being sure their posts had the right visibility. Moreover, there was an irrefutable and unchallengeable Gospel: the more fans you have, the higher you are on people’s feeds.
The history of car advertising started from this one simple and obvious one – “Dispense with a horse.” by Winton Motor Carriage in July 30, 1898. Since then, car ads have changed substantially. So here’s a quick guide to the evolution of car advertising.
AnyTalk, BoldChat, LivePerson… If you are an online business owner, you might have heard at least one of those names. From a simple to highly customised solution, there is quite a number of online chat services to choose from. As traditional customer support methods like phone and/or email are deemed too slow and unsuitable, live chat function seems to be the most appropriate way to nurture better customer relationships.
Digital marketers are not much interested in a web visit that randomly lands on a particular website. On the other hand, marketers do care about the visitors with clear needs and goals in mind. To understand the end users better, we often invest time in creating and designing effective customer journey maps for almost every project we take care of.
Hospitality businesses need to understand and adapt to the rapidly changing customer expectations. The quest for experience-focused holidays is not exclusive for the generation of vintage fashion and cool tattoos. The luxury travelers, who are supposedly at the other end of the hospitality market segment, are also looking out for personalised experiential travel.