Back in 2013, Business of Fashion published an interview with Viktor Mayer-Schönberger and Kenneth Cukier, authors of Big Data: A Revolution That Will Transform How We Live, Work and Think. Discussing the fashion industry, they described an era where brands would endlessly collect and analyse data on customer’s interactions. They had it right. The potential to […]
Appnova's Digital Marketing Blog
The concept of “sustainability” in fashion has started to become a little convoluted. It’s an issue, a movement and an incredibly important conversation encompassing everything from eco-friendly production to ethical treatment of workforces. But how exactly can we assess what we consider to be “sustainable practice”? The Business of Fashion looked recently at Milan-based menswear […]
Content and commerce: the power couple of the moment. It’s difficult to go more than minutes without someone reminding you of the importance of strong, engaging online content in winning the respect of your customers. And, sure, they’re right: an inspired visitor is more likely to become a loyal shopper. But really there’s no guarantee […]
Adobe’s Digital Intelligence Briefing is a comprehensive report which analyses the state of digital proliferation and how it will impact both the retailer and consumer. You can read it for free, right here. Otherwise, here’s the skinny… Customer Experience is the New Black. Customer Experience (CX) is how customers interact with your organisation. Although it’s […]
Welcome to June – Summer for us here in London. Or, at least, whatever it is that “Summer” means to Londoners. More often than not: a week of Pimms-infused, burn-inducing sunshine at the end of May, followed by three months of torrential rain. Luckily for our team, central offices just off of Oxford Street mean […]
Goods and services are no longer enough for consumers, so businesses must create experiences instead to survive.
People trust word-of-mouth recommendations over brands who have their own selfish agenda. So allow those authentic voices to work for your brand. Here are 5 User Generated Campaigns that rocked.
Special treatment for big spending customers is nothing new in the world of luxury shopping. As high- end retailers continue to move into e-commerce, the digital innovators of the pack are using insight to deliver customised experiences to an identified bracket of high-value shoppers. But how is this interpreted by the other “Just Customers”? Can […]
At Woodstock, in 1969, Hendrix played for 120 minutes delivering what many believe to be one of the greatest live performances of all time. The guitar he used is now worth over $2m. Hendrix, the brand, still reigns supreme.
Nearly 50% of video gamers are female. So why is so much video game marketing and characters aimed at males?