Appnova's Digital Marketing Blog

Ads, apps and mass customisation: The key trends in digital marketing for activewear

digital marketing for activewear

Celebrity endorsement and billboards ads will likely to remain as a powerful digital marketing for activewear brands. But connecting with customers online – whether through mobile apps or effectively integrated with eCommerce sites – is likely to hold the key to shape the future faces of brands.

‘Logos are dead.’ The continuing trend of Stealth Wealth.

stealth wealth trend

Well, that was a highly exaggerated statement to make. But there have been some reasonable grounds to suspect the very very unlikely. To say the least, they may lose a bit of significance. While flashy 80’ graphic prints and golden studs only serve as a satirical nod, the stealth wealth trend remains evident. The idea is not just about the rich opting for a simple-looking luxury handbags in the wake of austerity and lingering post-2008 recessionary mentality.

Is web design dead?

Is web design dead?

”Web design has no future’’, according to Mashable. A bold statement to make? While it has brought to many designers’ attention, it doesn’t mean that web design has become irrelevant. So is web design dead? To balance the debate, we’ll need to look at the other end of the argument.

When is a live chat function really beneficial for online businesses?

live chat function

AnyTalk, BoldChat, LivePerson… If you are an online business owner, you might have heard at least one of those names. From a simple to highly customised solution, there is quite a number of online chat services to choose from. As traditional customer support methods like phone and/or email are deemed too slow and unsuitable, live chat function seems to be the most appropriate way to nurture better customer relationships.

How to create a user journey map to improve user satisfaction?

user journey map

Digital marketers are not much interested in a web visit that randomly lands on a particular website. On the other hand, marketers do care about the visitors with clear needs and goals in mind. To understand the end users better, we often invest time in creating and designing effective customer journey maps for almost every project we take care of.

Hospitality services in the digital age: Leveraging technology for better customer experience

hospitality services in the digital age

Hospitality businesses need to understand and adapt to the rapidly changing customer expectations. The quest for experience-focused holidays is not exclusive for the generation of vintage fashion and cool tattoos. The luxury travelers, who are supposedly at the other end of the hospitality market segment, are also looking out for personalised experiential travel.