1. Our Use of Cookies
Appnova is a creative digital agency based in London, and we are committed to delivering the best possible experience for everyone who visits our website. One of the ways we do this is by using cookies. Cookies are small files that help websites operate more efficiently, while also providing information that helps us understand how our visitors interact with our content.
By using cookies, we can make sure the website functions as intended, improve overall performance, and provide a more personalised experience. They also allow us to tailor content, support secure areas of the website, and measure the success of our digital campaigns.
We respect your privacy, and we want to be clear about the role cookies play. Our use of cookies is fully compliant with data protection regulations, including the General Data Protection Regulation (GDPR). In this Cookie Policy, we’ll explain what cookies are, the types of cookies we use, why we use them, and how you can manage your preferences at any time.
2. What Are Cookies?
Cookies are small text files that are placed on your device, such as a tablet, computer, or smartphone, when you visit a website. They are widely used across the Internet to enable websites to function or to work more efficiently. Cookies also provide valuable information to website owners about how their websites are being used.
A cookie typically contains:
- The name of the website that placed it
- The lifespan of the cookie (how long it will stay on your device)
- A value, which is usually a randomly generated, unique number
Some cookies are temporary and are deleted once you close your browser. These are called session cookies. Others remain stored on your device until you delete them or they expire; these are known as persistent cookies. Both types help us in different ways, from remembering your login details during a single visit to storing your language preference for future visits.
3. Types of Cookies We Use
Different cookies exist to serve different purposes. On our website, we use the following categories:
Strictly Necessary Cookies
These cookies are essential for the basic functions of our website. They allow you to navigate the site, log in securely, and access protected areas. Without them, the website cannot operate correctly. For example, if you log in to a secure client area, strictly necessary cookies ensure that the page recognises your credentials and keeps you signed in as you move between pages.
Performance Cookies
Performance cookies help us understand how visitors use our website. They collect information such as which pages are visited most often, how long people spend on the site, and whether they encounter any errors. These cookies do not identify you personally; instead, the data is aggregated and anonymous. The insights we gain allow us to improve the structure and performance of our website. We often use analytics tools, such as Google Analytics, for this purpose.
Functionality Cookies
Functionality cookies are used to remember the choices you make, so your experience is more personalised and consistent. For instance, they may store your preferred language or region, saving you from having to set these options each time you return. They can also help us provide enhanced features, such as live chat support or customised content.
Advertising and Targeting Cookies
These cookies will record your visit to our site, the pages you have viewed, and the links you have clicked on. This information allows us, and sometimes our partners, to make advertising more relevant to your interests. They may also be used to limit the number of times you see the same advertisement and to measure the effectiveness of campaigns. Remarketing campaigns, which show you ads based on previous visits, rely on these cookies.
Social Media Cookies
Social media cookies are placed by services that we add to our website to enable you to share our content easily. When you interact with sharing buttons or plugins, the social platform you use may record your activity. These cookies can then be used to build a profile of your interests and may impact the content and messages you see on other websites.
4. How We Use Cookies
At Appnova, cookies are used in a variety of ways. Some are strictly technical, allowing the website to function without interruption, while others are more analytical, helping us learn from the way visitors interact with our content. Cookies also play a role in security, ensuring that login processes are safe and preventing fraudulent activity.
Beyond the basics, cookies allow us to provide a more engaging experience. For example, they make it possible for us to remember your previous choices and to suggest content that is more relevant to you. They also help us measure the effectiveness of our digital marketing efforts, ensuring that we reach people with content that is meaningful rather than irrelevant.
5. Managing and Controlling Cookies
You remain in control of your cookie preferences. When you first visit our website, a cookie banner appears that explains our use of cookies and gives you the option to accept or reject them. You can also adjust your settings at any time to manage your preferences.
Most web browsers enable you to manage cookies via their settings. You can choose to block cookies altogether, to be notified when a cookie is being placed, or to delete cookies that are already stored. The steps vary depending on the browser you use, so we have included links to guidance for the most popular browsers:
You can also manage targeted advertising preferences directly through services such as the Your Online Choices website, which provides an opt-out tool for interest-based advertising across different networks.
Please be aware that if you disable specific cookies, sections of our site may not work as intended, and your experience may be less seamless.
6. Third-Party Cookies and Tools
In addition to the cookies set directly by Appnova, our website may use cookies provided by third parties. These are often linked to services we integrate into our website, such as analytics providers, advertising networks, or social media platforms.
For example:
- Analytics providers help us measure traffic and understand how users engage with our site.
- Advertising partners use cookies to deliver targeted ads across different websites.
- Social media platforms use cookies to enable content sharing and to track engagement with their services.
We do not control how third-party cookies are used. For this reason, we recommend that you review the cookie policies of these third parties to understand how your data is handled.
7. Consent and Updates
Your consent to the use of cookies is requested when you first visit our website through the cookie banner. You can withdraw or change your consent at any time by updating your preferences in the cookie settings or by adjusting your browser controls.
This Cookie Policy may be updated from time to time to reflect changes in the way we use cookies, new technologies, or legal requirements. Each time we make a change, we will update the “last updated” date at the bottom of this page. We encourage you to check this policy regularly so you stay informed.
8. Contact Information
If you have any questions about our Cookie Policy or how we use cookies, please get in touch with us:
Appnova
London, United Kingdom
Email: [email protected]
Phone: +44 20 7384 3324
You can also read our Privacy Policy for more information on how we process personal data.
Staying in Control of Your Preferences
Cookies are designed to improve your browsing experience, but how they are used is entirely up to you. By adjusting your preferences, you can choose the level of personalisation and tracking you are comfortable with. We are committed to transparency and want you to feel confident about how your information is used.
