A slick online store to showcase scents and fragrances
IIUVO is a brand with an incredibly defined vision. Subtle and sincere, without pretention or bravado, their focus is on products that combine function and aesthetic. Refined fragrances and expertly crafted candles for a customer with distinct tastes.
Already available internationally in a selection of high-end stores, IIUVO now needed to create a digital destination that was just theirs. We stepped in for the design and build. Their scents are seasonal, so they needed to be able to make changes to homepage content and imagery regularly to reflect this. The challenge was to balance the aesthetic with a clear purchase journey that could impress their function-focused customer.
We came back to IIUVO with a mobile-optimised, minimal site design that made the most of their beautiful imagery. Their story is a huge part of brand communication, so we included a section for blog, press and other creative content.
Aside from this, a slick and easy journey was essential here. And we delivered on a clear navigation and purchase path messaging with functionalities like options for pre-order. Nice work, if we say so ourselves.
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