JooSee Vienna

Content, Creative & Brand Designing, Design & UX, eCommerce Website Development, Website

JooSee’s Creative Director came to us with a clear vision. Inspired by her love of Vienna and the city’s inherent style, she wanted to bring her collection of elegant, wardrobe-elevating pieces to the contemporary global woman.


What did they need from us?

We stepped in to turn her concept into a tangible narrative. Beginning with an initial discovery phase, we established the brand’s market positioning before moving onto a naming workshop. A creative brainstorm led us to JooSee Vienna – a feminine sound, with Vienna at the core, and a personal connection to the founder. Our next step was to translate this newly established identity into a visual aesthetic. We started work on the art concept, before moving on to design and build the eCommerce that would bring the designer’s product to her customer.


How did we help?

We came back with three design concepts and worked with our client to refine these. We created a logo, colour palette and brand guidelines and passed these on to our expert UX team, who turned the visual aesthetic into a distinctive look and feel for the site design.

Making the most of the Shopify platform, we created a bespoke eCommerce including video content. The end result was a creative and inspiring online store that could set JooSee Vienna up for success