What did they need from us?
We stepped in to turn her concept into a tangible narrative. Beginning with an initial discovery phase, we established the brand’s market positioning before moving onto a naming workshop. A creative brainstorm led us to JooSee Vienna – a feminine sound, with Vienna at the core, and a personal connection to the founder. Our next step was to translate this newly established identity into a visual aesthetic. We started work on the art concept, before moving on to design and build the eCommerce that would bring the designer’s product to her customer.