• Re-branding through creative interactions

Relevant services

Social Media

Web Design & Social for Drinks Brand


The international alcohol brand and Sambuca makers Molinari came to Appnova looking for a completely new type of site, one that could fully mix social media with the latest online experience.

We delivered a site that is spectacular in every way and showcases in full effect our creativity and design. We also helped this number 1 Sambuca brand create an effective digital and social media strategy to reach a younger, more tech-savvy target audience.

Tingling experience

The taste, quality and lifestyle behind Molinari is digitally presented to its consumers.

Let’s play

We created digital consumer interactions which enhanced the brand presence online & offline.

Digitalising the Taste

We carefully selected and created the right imagery that represents the sensation of Molinari.

Facebook Campaigns

We created a Facebook page, targeting the 25-35 year-old demographic with a surgical use of Facebook Ads campaigns. Then, following the digital environment changes and shifts, we created the Twitter, Instagram and Tumblr accounts, taking full control of the whole social media presence – from copy to artworks to Ads campaigns. The main goal and purpose was to come up with something fresh but at the same time in line with the brand’s tone of voice, DNA, values and philosophy.
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