Does your website serve as a powerful sales force? Does it yield opportunities and connect with your intended audiences? Successful bespoke web design should be visible, connected, responsive, user-friendly and – last but not least – have the right look-and-feel. This is where Appnova is stepping in, a bespoke web design and development agency in London, with over 12 years of experience in the industry.

Our dedicated team of in-house experts has delivered many innovative and completely tailor-made digital projects up to date, finding bespoke solutions crafted specifically to meet each one of your needs. We design with your customer in mind, digging dip down into the user behaviour to create something that resonates your visitors with the unrivalled user experience.

Based on your requirements, we select the right platform to deliver your goals and express your brand’s story, running away from the generic looking themes, and creating something more than just a website. The final product is always unique, responsive and user-friendly site that creates seamless experiences and takes your visitors on a wonderful digital journey.

See Our Work

How we do Bespoke Web Design

Success Stories


Studio Indigo


Our vision

With over 12 years of experience in bespoke web design, we combine our expertise in design, consultancy and technology to visualise your unique business ideas. Whether you offer a cutting edge eCommerce business or personal concierge service, we’ll craft an entirely bespoke digital strategy to identify your business challenges and enhance growth opportunities. Whether you’re looking to showcase your products and services or drive more conversion through your online store, we can help you build flexible sites with personalised content and completely bespoke functionalities.


Who is your target audience? What are their desires, motivations and frustrations? We identify and analyse your potential users to create a reliable buyer persona that helps us internalise their needs and wants into the bespoke design crafted just for you.

User Testing

We use more than 20 different techniques to test your website with real, profiled users. From real-time moderated tests to guerrilla usability testing, we go straight to the source to bring you fresh, valuable and immediate feedback.


Whether it is an image-focused or content-rich website, we’ll offer a visually outstanding and highly functional web design. Our creative and UX experts take a user-centred design approach to create a seamless user experience, simply transforming your ideas into an aspiring interactive design.

Content Management

CMS is critical to managing your online content and keeping your website up-to-date. With expertise in WordPress, Sitecore, Magento and many more, we’ll help you find the most secure, reliable and easy-to-use CMS solution that gives you the full control over your web content, based on your unique business’ requirements.

This is how we work

We work with you

When we say we are collaborative, we really mean it. Products are complex nowadays and we believe success comes from partnership. No matter how big your company is, you probably have deadlines, budgets and requirements to satisfy and no one can do all of this alone.

That’s why we always strive to be an active part of the project; we want to listen to you, sit down with you and drink a cup of tea together as often as possible*.

*Research shows that cups of tea are known to have often saved projects (and many headaches too).

We make haste slowly

Latins said ”Festina Lente”’, which means ”make haste slowly” and it helped them build one of the biggest empires ever. That’s what we do too: we work agile and we keep thinking, planning and optimising even (and especially) when the deadline is close.

We stay in control no matter what, because losing the big picture means failing a project. Your journey with us will be like a trip on the Maglev: fast, comfortable and safe. And you will enjoy the panorama too.

We want you to succeed

70% of our projects come from happy clients, referrals and word of mouth. And probably you are here for the same reason. That’s why if you succeed, we succeed. No matter how big your business is, our relationship will be as personal as possible.
We know life in companies is complicated enough and sometimes the things that save your day cannot be written on a contract. Like being there for you on last minute meeting or making a small change on the fly.

Tell us about you and your project

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