The COVID-19 outbreak has hit everyone incredibly hard. There are no definite answers as to when it will pass and it is an uncertain and difficult time for everybody at the minute. Certain stores may be struggling with a significant rise in demand while others will have had to shut down due to public health ...
With 1.5 billion downloads worldwide, TikTok has become one of the fastest growing social media apps. Users can make the most of the platform and choose from a variety of different songs, sounds from TV shows, filters, hashtags, take part in challenges and reproduce memes. TikTok has already become a viral phenomenon, but during the ...
eCommerce is always evolving, stand still for long enough and you quickly get left behind. It’s an industry based on disruption, finding new ways of working and consistently incorporating better ways of doing business online. Using live streaming and video-based commerce to drive online sales could be the next big disruption and understanding how streaming ...
Social media has become an incredible marketing tool. It allows you to build brand awareness, influence prospects, and drive returns at every opportunity. It is now a crucial place to build relationships with new customers and develop them with existing ones. It is also a field that is constantly growing at a rapid rate. One ...
It is no secret that with over 1 billion users each month and over 500 million active daily users, Instagram is quickly becoming the future of eCommerce. With many of its users visiting the app multiple times a day, many businesses are taking advantage of that high conversion rate to promote and sell their products. In ...
Social commerce keeps growing and helps brands drive conversion through their feed. Shopping on Instagram is not something new anymore. With more than 800,000 shoppers using Instagram every month, some brands have reported 1,416% growth in traffic and 20% growth in revenue. Instagram In-App Shopping gives businesses an immerse storefront for people to explore brand’s ...
Nowadays, social media networks, Instagram in particular, have become an essential tool for fashion brands to show off their products and connect with a target audience. In fact, fashion industry represents 70% of total activity on Instagram, according to Klear. There is 25 million businesses on Instagram, including fashion brands, of which 96% have their ...
What a better way of looking for inspiration for the new season than following the advice of your favourite fashion influencer? In fact, 92% of consumers trust and influencer more than traditional advertising or celebrity. Statistics don’t lie and influencer marketing keeps changing fashion eCommerce. Who actually is a fashion influencer? It is an individual ...
Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...
Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. YouTube with its 1.9 billion logged in monthly users, is the world’s second largest search engine and third most visited site after Google and ...
