Blog

How Influencers React to COVID-19: A Survival Guide

How Influencers React to COVID-19: A Survival Guide

Many countries have been on the brink of a recession since the outbreak of the Coronavirus. Efforts at trying to stay afloat during the crisis have ultimately resulted in some pretty unpleasant statistics. It has led to employees being either furloughed or let go, world economics are plummeting, and 52% of executives worldwide have said ...

Continue Reading...

How Tools Like TikTok are Being Used to Exchange Positive Views and Thoughts During These Uncertain Times

How Tools Like TikTok are Being Used to Exchange Positive Views and Thoughts During These Uncertain Times

With 1.5 billion downloads worldwide, TikTok has become one of the fastest growing social media apps. Users can make the most of the platform and choose from a variety of different songs, sounds from TV shows, filters, hashtags, take part in challenges and reproduce memes. TikTok has already become a viral phenomenon, but during the ...

Continue Reading...

Live Video-Based Commerce: How Retailtainment is Next Big Thing

Live Video-Based Commerce: How Retailtainment is Next Big Thing

eCommerce is always evolving, stand still for long enough and you quickly get left behind. It’s an industry based on disruption, finding new ways of working and consistently incorporating better ways of doing business online. Using live streaming and video-based commerce to drive online sales could be the next big disruption and understanding how streaming ...

Continue Reading...

How Instagram’s New Shopping Tool for Creators Will Benefit Influencers

How Instagram’s New Shopping Tool for Creators Will Benefit Influencers

It is no secret that with over 1 billion users each month and over 500 million active daily users, Instagram is quickly becoming the future of eCommerce. With many of its users visiting the app multiple times a day, many businesses are taking advantage of that high conversion rate to promote and sell their products. In ...

Continue Reading...

Here’s What you Need to Know About Instagram In-App Shopping

Here’s What you Need to Know About Instagram In-App Shopping

Social commerce keeps growing and helps brands drive conversion through their feed. Shopping on Instagram is not something new anymore. With more than 800,000 shoppers using Instagram every month, some brands have reported 1,416% growth in traffic and 20% growth in revenue. Instagram In-App Shopping gives businesses an immerse storefront for people to explore brand’s ...

Continue Reading...

The Most Influential Fashion Trends Spotted on Instagram

The Most Influential Fashion Trends Spotted on Instagram

Nowadays, social media networks, Instagram in particular, have become an essential tool for fashion brands to show off their products and connect with a target audience. In fact, fashion industry represents 70% of total activity on Instagram, according to Klear. There is 25 million businesses on Instagram, including fashion brands, of which 96% have their ...

Continue Reading...

The Top London Fashion Influencers to Follow in 2019

The Top London Fashion Influencers to Follow in 2019

What a better way of looking for inspiration for the new season than following the advice of your favourite fashion influencer? In fact, 92% of consumers trust and influencer more than traditional advertising or celebrity. Statistics don’t lie and influencer marketing keeps changing fashion eCommerce. Who actually is a fashion influencer? It is an individual ...

Continue Reading...

How Facebook Analytics Help You Drive More Sales

How Facebook Analytics Help You Drive More Sales

Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...

Continue Reading...