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Blog

Facebook Shops 101 Everything You Need To Know As An Ecommerce Business

Facebook Shops 101: Everything You Need To Know As An Ecommerce Business

04/12/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

It probably doesn’t need saying, but Facebook is the largest social network in the world. With over 1.7 billion people logging onto the site daily across a variety of different platforms, the average user ends up spending just under an hour on the platform each day...

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influencers

How Influencers React to COVID-19: A Survival Guide

20/07/2020 0 Comments By David Pittaway Reading Time: 5 Minutes

Many countries have been on the brink of a recession since the outbreak of the Coronavirus. Efforts at trying to stay afloat during the crisis have ultimately resulted in some pretty unpleasant statistics. It has led to employees being either furloughed or let go, world economics are plummeting, and 52% of executives worldwide have said ...

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How To Effectively Handle Your Digital Presence

13/05/2020 0 Comments By David Pittaway Reading Time: 7 Minutes

The COVID-19 outbreak has hit everyone incredibly hard. There are no definite answers as to when it will pass and it is an uncertain and difficult time for everybody at the minute. Certain stores may be struggling with a significant rise in demand while others will have had to shut down due to public health ...

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How Tools Like TikTok are Being Used to Exchange Positive Views and Thoughts During These Uncertain Times

22/04/2020 0 Comments By Karolina Sposob Reading Time: 4 Minutes

With 1.5 billion downloads worldwide, TikTok has become one of the fastest growing social media apps. Users can make the most of the platform and choose from a variety of different songs, sounds from TV shows, filters, hashtags, take part in challenges and reproduce memes. TikTok has already become a viral phenomenon, but during the ...

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Live Video-Based Commerce: How Retailtainment is Next Big Thing

26/03/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

eCommerce is always evolving, stand still for long enough and you quickly get left behind. It’s an industry based on disruption, finding new ways of working and consistently incorporating better ways of doing business online. Using live streaming and video-based commerce to drive online sales could be the next big disruption and understanding how streaming ...

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Luxury Fashion

10 Trends That Will Help Your Luxury Fashion Brand Stand Out in 2020

12/03/2020 0 Comments By David Pittaway Reading Time: 5 Minutes

To stay ahead in an ever-growing, ever-competitive marketplace, luxury fashion brands need to be aware of the relevant trends each year. It can be a difficult sector to navigate. Evolving channels and shifting markets offer great revenue opportunities whereas, on the other hand, global economic growth as a whole is slowing and industry competition is ...

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Instagram-Post-Creation-Guide-2020

The Instagram Post Creation Guide for 2020 You Can’t Miss

06/01/2020 0 Comments By David Pittaway Reading Time: 6 Minutes

Social media has become an incredible marketing tool. It allows you to build brand awareness, influence prospects, and drive returns at every opportunity. It is now a crucial place to build relationships with new customers and develop them with existing ones. It is also a field that is constantly growing at a rapid rate. One ...

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How Instagram’s New Shopping Tool for Creators Will Benefit Influencers

07/07/2019 0 Comments By Hannah Gabaldon Reading Time: 4 Minutes

It is no secret that with over 1 billion users each month and over 500 million active daily users, Instagram is quickly becoming the future of eCommerce. With many of its users visiting the app multiple times a day, many businesses are taking advantage of that high conversion rate to promote and sell their products. In ...

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Instagram In App Shopping

Here’s What you Need to Know About Instagram In-App Shopping

13/05/2019 0 Comments By Karolina Sposob Reading Time: 4 Minutes

Social commerce keeps growing and helps brands drive conversion through their feed. Shopping on Instagram is not something new anymore. With more than 800,000 shoppers using Instagram every month, some brands have reported 1,416% growth in traffic and 20% growth in revenue. Instagram In-App Shopping gives businesses an immerse storefront for people to explore brand’s ...

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Instagram Fashion

The Most Influential Fashion Trends Spotted on Instagram

16/04/2019 0 Comments By Karolina Sposob Reading Time: 4 Minutes

Nowadays, social media networks, Instagram in particular, have become an essential tool for fashion brands to show off their products and connect with a target audience. In fact, fashion industry represents 70% of total activity on Instagram, according to Klear. There is 25 million businesses on Instagram, including fashion brands, of which 96% have their ...

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