If your fashion eCommerce website isn’t telling compelling stories or making people wish they were traveling around the world with your products, do you even have a successful business? We’re a fashion creative agency London that turns simple click-buy-bye experiences into sophisticated online stores that keep your customers coming back for more.

We create lifestyle-oriented and user-friendly websites, built around outstanding shopping experiences. With years of experience in eCommerce website development for global fashion brands, our in-house eCommerce experts can help you find a bespoke solution, crafted specifically to meet each one of your needs.

Whether you’re new to eCommerce fashion industry or looking to drive more conversions through your online store- we’re here to help you become the best fashion eCommerce site in your niche by optimising your website and setting your business for growth.

our portfolio

How we do Fashion eCommerce Website Design and Development

Success Story


JooSee Vienna


Our vision

A successful fashion eCommerce website encompasses the pleasure of touching precious fabrics, allows users to find exactly what they want, and makes them feel welcome in any luxurious environment. Shopping is not just about shopping anymore- it is about providing exceptional customer experiences across all channels, and that’s where Appnova is stepping in.

User Testing

Any fashion eCommerce agency worth their salt knows that user testing is the backbone of a successful shopping experience. We go straight to the source to bring you fresh, valuable and immediate feedback with more than 20 different techniques used to test your fashion eCommerce site with real users.


Who are your customers? What do they want? What are their needs and motivations? When it comes to fashion and lifestyle, you need a creative agency that understands basic user behaviour and psychology to build strong emotional connections that foster brand loyalty.


We use UCD (User-Centred Design) principles to create truly interactive eCommerce designs that mirror your unique brand identity. Not ones to stop at the bare minimum, we also focus on every single and subtle design detail that goes into your conversion rates.

Content Management

From Magento and Shopify to WooCommerce, our eCommerce technical experts are here to help you find the most secure, scalable and hassle-free content management solution so you have full control over your online fashion store’s content.


How We Do Fashion eCommerce

We work with you

When we say we are collaborative, we really mean it. The fashion eCommerce industry is complex and we believe success comes from partnerships. No matter how big your company is, you probably have deadlines, budgets and requirements to satisfy, and no one can do it all alone.
That’s why we, a fashion creative agency, always strive to be an active part of the project; we want to listen to you, sit down with you, and share a cup of tea with you as often as possible*.
*Research shows that cups of tea are known to save projects (and many headaches too).

We make haste slowly

The anceint Greeks used ”Festina Lente”, which means ”make haste slowly,” as a motto to help them build one of the biggest empires the world has ever seen. That’s what we do too; we balance urgency and diligence as we plan and optimise. We stay in control, no matter what, because losing the big picture means a failing project. Your journey with us will be like a trip on the Maglev: fast, comfortable and safe.

We want you to succeed

We know life in eCommerce is complicated enough, and sometimes the things that save your day, like being there for you on last minute meeting or making a small change on the fly, cannot be written on a contract. When you take into account that 70% of fashion eCommerce projects coming our way are from happy clients, referrals and word of mouth, it’s safe to say that you’re probably here for the same reason. That’s why when you succeed, we succeed.

Tell us about you and your project

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