If your fashion eCommerce website isn’t telling compelling stories or making people wish they were traveling around the world with your products, do you even have a successful business? We’re a fashion creative agency London that turns simple click-buy-bye experiences into sophisticated online stores that keep your customers coming back for more.

We create lifestyle-oriented and user-friendly websites, built around outstanding shopping experiences. With years of experience in eCommerce website development for global fashion brands, our in-house eCommerce experts can help you find a bespoke solution, crafted specifically to meet each one of your needs.

Whether you’re new to eCommerce fashion industry or looking to drive more conversions through your online store- we’re here to help you become the best fashion eCommerce site in your niche by optimising your website and setting your business for growth.

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How we do Fashion eCommerce website Design & Development

Success Stories


JooSee Vienna


Our vision

A successful fashion eCommerce website encompasses the pleasure of touching precious fabrics, allows users to find exactly what they want, and makes them feel welcome in any luxurious environment. Shopping is not just about shopping anymore- it is about providing exceptional customer experiences across all channels, and that’s where Appnova is stepping in.


Who are your customers? What do they want? What are their needs and motivations? When it comes to fashion and lifestyle, you need a creative agency that understands basic user behaviour and psychology to build strong emotional connections that foster brand loyalty.

Our fashion website development process begins with market research, determining business objectives, data collection, understanding user and search behaviour, and deciphering project feasibility.


After in-depth fashion & clothing market analysis and data gathering as per your business needs, we create wireframes that support creating simple and interactive web designs. We use UCD (User-Centred Design) principles to create truly interactive fashion eCommerce designs that mirror your unique brand identity. Not ones to stop at the bare minimum, we also focus on every single and subtle design detail that goes into your conversion rates.

Content Management

From Magento and Shopify to WooCommerce, our eCommerce technical experts are here to help you find the most secure, scalable and hassle-free content management solution so you have full control over your online fashion store’s content.


In the Development phase, our team will create the web pages for your site and the content, which will be stored in the Content Management System. We will also add all of the necessary elements to complete the website.

User Testing

Any fashion eCommerce agency worth their salt knows that user testing is the backbone of a successful shopping experience. We go straight to the source to bring you fresh, valuable and immediate feedback with more than 20 different techniques used to test your fashion eCommerce site with real users.


After the testing process is completed, we will help you deploy the final version of the website onto the designated platform. This will make the website available to the public.

How We Do Fashion eCommerce Website Design & Development

As experts in fashion eCommerce design and development, Appnova is committed to providing exceptional service throughout the entire build process and beyond. We understand the importance of creating a unique website for each brand that will stand out in today's competitive market. We build strong relationships with our clients and take a vested interest in their success. Our team utilises the latest technologies and modern design principles and processes to create a luxurious, immersive experience that resonates with customers. No matter the business size, we work with our clients to design, build, and maintain a store that meets their needs.

We work with you

When we say we are collaborative, we really mean it. The fashion eCommerce industry is complex and we believe success comes from partnerships. No matter how big your company is, you probably have deadlines, budgets and requirements to satisfy, and no one can do it all alone.
That’s why we, a fashion creative agency, always strive to be an active part of the project; we want to listen to you, sit down with you, and share a cup of tea with you as often as possible*.
*Research shows that cups of tea are known to save projects (and many headaches too).

We make haste slowly

The anceint Greeks used ”Festina Lente”, which means ”make haste slowly,” as a motto to help them build one of the biggest empires the world has ever seen. That’s what we do too; we balance urgency and diligence as we plan and optimise. We stay in control, no matter what, because losing the big picture means a failing project. Your journey with us will be like a trip on the Maglev: fast, comfortable and safe.

We want you to succeed

We know life in eCommerce is complicated enough, and sometimes the things that save your day, like being there for you on last minute meeting or making a small change on the fly, cannot be written on a contract. When you take into account that 70% of fashion eCommerce projects coming our way are from happy clients, referrals and word of mouth, it’s safe to say that you’re probably here for the same reason. That’s why when you succeed, we succeed.

If you are searching for an experienced fashion eCommerce agency to help you build a fashion eCommerce website, you are at the right place. Our certified team of strategists, designers, and technologists have extensive experience in the fashion and apparel industry. We can help you create an eCommerce website that meets your business needs and keeps up with the latest trends in retail. Get in touch with us today to find out more about our bespoke fashion eCommerce website design services. You can email or simply fill out the contact form for a quick response. Get started today!

Frequently Asked Questions (FAQs) About Fashion eCommerce Design & Development:

How long does it take to design and develop a fashion ecommerce website?

It is difficult to determine the exact timeline required to design and develop a fashion ecommerce website without knowing the project's specific requirements. Development times may vary drastically depending on several factors, such as business needs, project complexity, functionalities, the number of products, categories, and more.

Will I be able to add products and customise the content of my ecommerce website myself?

Yes. We construct eCommerce websites with user-friendly content management systems. This allows you to easily add and edit product data or any other content through an accessible administrative area.

Do you integrate payment gateways into Fashion ecommerce websites?

Yes. We can integrate different payment gateways into an ecommerce website, including credit and debit cards, PayPal, etc.

What is the cost of creating a Fashion ecommerce website?

The cost of building a fashion eCommerce store depends on numerous aspects, such as the number of products, categories, targeted countries, languages, and more. The level of functionality needed will also affect the final cost. Drop us your requirements to get an estimated price for a fashion eCommerce website.

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