An SEO campaign for an Italian espresso machine brand
Founded in Treviso, Delonghi is built on Italian heritage and a love of well-crafted coffee. Homeware products that fuse design with function, for those who like a luxurious everyday lifestyle.
Delonghi wanted to bring home coffee machines to the US market. But if they were going to make themselves known, they needed online visibility and to establish brand awareness. This was an extensive marketing campaign and they came to us for SEO solutions. We were happy to help.
How did we help?
It was no small task, but we moved Delonghi up to the first page of Google for the search term “espresso machine”. And we got them there for all 10 of their targeted keywords too. The result was a 26% increase in traffic to their newly optimised site.
Nespresso Latissima, the “One Touch” espresso machine, has since become the number one choice in the US.
