Social strategy for an iconic womenswear designer
A London-born label, now under the creative direction of Louise Trotter. Luxurious essentials for the contemporary woman with a classic style.
Joseph was already an established staple of London's luxury offering. Now, they were looking for a way to engage their global audience through social channels. They came to us for help transforming their digital presence into something more cohesive. Our challenge was a creative digital strategy that could take them where they needed to be.
Translating the label's identity was no small task. We worked with their in-house social team to create innovative campaigns around our expertly crafted written and visual content. Together, we found a way to digitise Joseph’s distinctive instore experience.
Our strategy included Facebook ads which we monitored closely, and we mentored the teams to empower them to take over on social.
