A refreshed social presence for a luxury beauty brand
An independent fragrance house with a signature style: tradition meets modernity. Miller Harris starts with nature’s raw ingredients. Their speciality is complex scents that tell a story.
Miller Harris had traditionally focused on a niche market, but they’d now started to collect a new online following. It was time for them to connect with their customers across social and they came to us for the strategy. This is a brand with a harmonious aesthetic and they needed their social media presence to reflect that. That's where we stepped in.
How did we help?
Our approach to digital marketing strategy is always a tailored one. We started with a makeover of their strongest social platform, Instagram, where the Miller Harris customer interacts with the brands she loves. We saw a 20% growth in followers in less than two months.
Other social stats? A 300% increase in PTAT and an average 75% increase in reach per post on Facebook. Plus, we saw an increase in brand awareness in the Asian market.
