Content, Digital Marketing, Website

In Italy, you don’t say Sambuca, you say Molinari. An iconic drink distilled by artisans, the recipe is a guarded secret kept by only one person every Molinari generation.

What did they need from us?

Molinari is a brand built on heritage. Their next challenge was to turn that distinct Molinari taste into an online identity that would resonate with a new generation of digital natives. Our solution was an effective digital and social media strategy that could interpret the brand values and philosophy.

How did we help?

Tradition translated: a dynamic new digital identity

Making use of carefully curated imagery to bring the brand to life, we designed a site that integrated with their social channels. Starting with Facebook, and later moving onto Twitter, Instagram and Tumblr, we created a meaningful social presence.

Our team managed everything from copy to artwork, and the aim was to reach a new, younger audience. We made it happen with Facebook ads and tailored campaigns targeting the 25-35 year old demographic.