Creative branding and web design for a Chelsea-based boulangerie chain
A French boulangerie chain with a love for artisanal baking. Experts in freshly made bread and fine patisseries, Orée were looking to bring a taste of rural France to West London with their new store.
Having landed in London, Orée needed an impressive launch. They came to us for branding and eCommerce. The project called for our creative smarts on the instore packaging and signage, and our technical expertise for their new site. They were clear on who they were. Now they needed us to find a way to translate the narrative into instore and online customer experiences.
We created an all-encompassing customer journey that communicated their character at every touchpoint.
Working alongside their interior design partner on the store journey, we delivered signage and packaging with Orée’s quintessential French style at its core. When it came to the site, we took a two-part approach to launch.
Beginning with a WordPress microsite to showcase the brand and store, we then developed Orée’s offering with WooCommerce functionality. The result? Freshly baked French delicacies, available to order online.
