The First Group

Design & UX, Digital Marketing, Website

The First Group is a high-end development company with a portfolio of landmark properties. Based in Dubai, their client base is used to the finer things in life.

Why did they need from us?

We've worked with The First Group for around 6 years, and designed and built two different sites for them. Middle Eastern and African markets were the target here, which was new ground for us. The site also needed to be translated into Arabic, Russian and English. Our challenge was finding a design that worked across the languages.

How did we help?

A seamless virtual property experience

An extensive portfolio meant a content-heavy site. Our answer was a flexible Umbraco CMS. For the Frist Group, over 90% of traffic comes from mobile. A mobile-first mentality was essential when it came to design.

Conversion was also important, so our campaigns focussed on contact forms and clear CTAs. Keeping our eyes on user satisfaction, we also included a portal for property owners.