Whether you’re looking to showcase your unique products and services, reaching your target customers or provide exceptional shopping experiences, we’re here to help. Appnova is a digital agency based in London that has 12 years of experience in beauty web design and eCommerce development. Our team of in-house designers and developers delivers bespoke and sophisticated online beauty stores that keep your customers coming back for more.

Whilst first impressions always matter, it is the interactive experiences of capturing sounds and sensations that really generate more returning visitors to your beauty website. We specialise in sleek beauty inspired web design and development coupled with an impeccable user experience. Working for global beauty brands, Appnova gets to know your audience and helps you find a completely bespoke solution, crafted especially to meet each one of your needs.

We’re here to help you become the best beauty eCommerce site by optimising your website and setting your business for growth, whether you’re new to online beauty market or looking to drive more conversions through your online store. By building unique, innovative and user-friendly websites, we encompass the right tone of voice to communicate your brand’s story and make it easy for your customers to find exactly what they’re looking for.

our portfolio

How we do Beauty Web Design and Development

Success Stories




Our vision

With more than twelve years of experience working with global beauty brands, we are experts in creating exceptional customer experiences on diverse digital channels. From trendy Pinterest marketing to luxury eCommerce, we offer a completely tailor-made digital solution to help your unique beauty business grow globally and exponentially. Successful bespoke beauty web design should be connecting with your intended audiences and have the right look-and-feel. We’re here to identify the challenges and enhance growth opportunities for your business, by crafting entirely bespoke digital strategy.


Who are your users? We observe and analyse your target audience to fully understand their needs, motivations, and challenges. We then build customer personas as a useful tool to plan a bespoke beauty digital strategy for you.

Strategy and Planning

All of our digital solutions are bespoke and tailored to your specific needs and objectives. Whether you want an SEO-friendly beauty website or an innovative app, we put the concept of “experience” at the heart of everything. Because that’s what makes your brand stand out from the rest.


Transforming your ideas into an aspiring interactive design is what we do best. By combining stunning imagery and compelling content, we build a strong online presence that encompasses your brand philosophy while serving the needs of end-users.

Content Management

With extensive experience in WordPress, Drupal, Magento and more, our CMS specialists are here to keep your website and eCommerce always look modern and fresh. Based on your unique business’ requirements, we’ll offer you the most efficient and secure back-end solution.

How We do Beauty Web Design and Development

We work with you

When we say we are collaborative, we really mean it. Products are complex nowadays and we believe success comes from partnership. No matter how big your company is, you probably have deadlines, budgets and requirements to satisfy and no one can do all of this alone.

That’s why we always strive to be an active part of the project; we want to listen to you, sit down with you and drink a cup of tea together as often as possible*.

*Research shows that cups of tea are known to have often saved projects (and many headaches too).

We make haste slowly

The anceint Greeks used ”Festina Lente”, which means ”make haste slowly,” as a motto to help them build one of the biggest empires the world has ever seen. That’s what we do too; we balance urgency and diligence as we plan and optimise. We stay in control, no matter what, because losing the big picture means a failing project. Your journey with us will be like a trip on the Maglev: fast, comfortable and safe.

We want you to succeed

We know life in eCommerce is complicated enough, and sometimes the things that save your day, like being there for you on last minute meeting or making a small change on the fly, cannot be written on a contract. When you take into account that 70% of beauty eCommerce projects coming our way are from happy clients, referrals and word of mouth, it’s safe to say that you’re probably here for the same reason. That’s why when you succeed, we succeed.

Tell us about you and your project

Contact Us