Whether you’re looking to showcase your unique products and services, reaching your target customers or provide exceptional shopping experiences, we’re here to help. Appnova is a digital agency based in London that has years of experience in beauty web design and eCommerce development. Our team of in-house designers and developers delivers bespoke and sophisticated online beauty stores that keep your customers coming back for more.

Whilst first impressions always matter, it is the interactive experiences of capturing sounds and sensations that really generate more returning visitors to your beauty website. We specialise in sleek beauty inspired web design and development coupled with an impeccable user experience. Working for global beauty brands, Appnova gets to know your audience and helps you find a completely bespoke solution, crafted especially to meet each one of your needs.

We’re here to help you become the best beauty eCommerce site by optimising your website and setting your business for growth, whether you’re new to online beauty market or looking to drive more conversions through your beauty online store. By building unique, innovative and user-friendly websites, we encompass the right tone of voice to communicate your brand’s story and make it easy for your customers to find exactly what they’re looking for.

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How we do Beauty Web Design & Development Services

Success Stories




Our vision

With more than fifteen years of experience working with global beauty brands, we are experts in creating exceptional customer experiences on diverse digital channels. From trendy Pinterest marketing to luxury eCommerce, we offer a completely tailor-made digital solution to help your unique beauty business grow globally and exponentially. Successful bespoke beauty web design should be connecting with your intended audiences and have the right look-and-feel. We’re here to identify the challenges and enhance growth opportunities for your business, by crafting entirely bespoke digital strategy.

For your beauty online store to be truly successful, it must deliver an outstanding user experience. Our user-centric design approach focuses on forming positive customer relationships by creating engaging, intuitive touchpoints. This will help you to turn visitors into customers.


Who are your users? We observe and analyse your target audience to fully understand their needs, motivations, and challenges. We then build customer personas as a useful tool to plan a bespoke beauty digital strategy for you.

Strategy and Planning

All of our digital solutions are bespoke and tailored to your specific needs and objectives. Whether you want an SEO-friendly beauty website or an innovative app, we put the concept of “experience” at the heart of everything. Because that’s what makes your brand stand out from the rest.


Transforming your ideas into an aspiring interactive design is what we do best. By combining stunning imagery and compelling content, we build a strong online presence that encompasses your brand philosophy while serving the needs of end-users.

Content Management

With extensive experience in WordPress, Drupal, Magento and more, our CMS specialists are here to keep your website and eCommerce always look modern and fresh. Based on your unique business’ requirements, we’ll offer you the most efficient and secure back-end solution.

How We do Beauty Web Design and Development

At Appnova, we understand the importance of creating a unique and luxurious beauty online store that stands out in the competitive beauty market. Our team of experts is committed to providing exceptional service throughout the entire website design and development process, and beyond. We use the latest technologies and modern design principles to create an immersive experience that resonates with customers. We build strong relationships with our clients, taking a vested interest in their success, and work with them to design, build, and maintain an online store that meets their needs.

We work with you

When we say we are collaborative, we really mean it. Products are complex nowadays and we believe success comes from partnership. No matter how big your company is, you probably have deadlines, budgets and requirements to satisfy and no one can do all of this alone.

That’s why we always strive to be an active part of the project; we want to listen to you, sit down with you and drink a cup of tea together as often as possible*.

*Research shows that cups of tea are known to have often saved projects (and many headaches too).

We make haste slowly

The anceint Greeks used ”Festina Lente”, which means ”make haste slowly,” as a motto to help them build one of the biggest empires the world has ever seen. That’s what we do too; we balance urgency and diligence as we plan and optimise. We stay in control, no matter what, because losing the big picture means a failing project. Your journey with us will be like a trip on the Maglev: fast, comfortable and safe.

We want you to succeed

We know life in eCommerce is complicated enough, and sometimes the things that save your day, like being there for you on last minute meeting or making a small change on the fly, cannot be written on a contract. When you take into account that 70% of beauty eCommerce projects coming our way are from happy clients, referrals and word of mouth, it’s safe to say that you’re probably here for the same reason. That’s why when you succeed, we succeed.

Are you looking to build a beauty website that stands out from the competition? Let us help you build a beauty website that meets your business needs and keeps up with the latest trends. Contact us Now!

Frequently Asked Questions (FAQs)

Why should I hire a beauty web development agency?

Hiring a beauty web development agency can be beneficial for a number of reasons. A beauty web development agency can provide you with expert knowledge in developing an effective website that will attract potential customers and help you reach your target audience. They can also help you stay up to date with the latest trends in web design and development, ensuring that your website looks modern and professional. Additionally, a beauty web design agency can help you optimize your website for search engine rankings, helping to drive more traffic to your site and ultimately increase sales.

How long does it take to design and develop a beauty eCommerce website?

It is challenging to determine the exact timeline required to design and develop a beauty eCommerce website without knowing the specific requirements of the project. Since there are multiple factors that could influence the timeline of designing and developing a beauty eCommerce website, including business needs, the complexity of the project, functionalities, the number of products, categories, and more.

What is the estimated cost of creating a beauty eCommerce website?

The cost of building a beauty eCommerce store depends on numerous aspects, such as the number of products, categories, content, targeted countries, languages, and more. The level of functionality needed will also affect the final cost. Drop us your requirements to get an estimate on the cost of beauty eCommerce website design and development.

Why Choose Appnova as a web design and development agency for your beauty & cosmetic business?

At Appnova, we specialize in beauty web design and development, holding more than 15 years of experience to create stunning websites that are both visually appealing and user-friendly. We use the latest technologies and design principles, follow search engine guidelines, we guarantee a reliable, high-quality web solution. Additionally, we provide ongoing support and maintenance, so you can rest assured that your website runs smoothly. With years of expertise in beauty web design and development, you can trust us to deliver exceptional results.

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