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Blog

Ads gone wrong – Sky+, Lily Allen, and the Mockney hipster copywriter.

10/10/2012 0 Comments By Daniele Reading Time: 1 Minutes

When billboards try to look like something else, it’s either a Eureka! moment, or a big fiasco. Remember The Economist’s Bulb, or the more recent Absolut New York campaigns? Amazing. Sky, instead, chose another approach – “Let’s make it look like a Tweet, yeah, super contemporary…And let’s have Lily Allen on it…She’s a young mom, ...

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NO social media, NO website, ignore the Gen Y: FTW! The strange and mysterious case of Massimo Piombo.

02/10/2012 0 Comments By Daniele Reading Time: 4 Minutes

Millennials are “skeptical” about luxury brands, Louis Vuitton makes surfboards, Burberry will send a spaceship to Mars; meanwhile, in China, the closing of Wooha.com was followed by the resignation of VIPKu’s CEO and deep cuts in staff at Xiu.com & Shangpin.com. Bloggers are everywhere, tweeting their way to Fashion Valhalla. Marc Jacobs gets tattooed by ...

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Brands & social media: time to sell experiences, not "stuff" – feat. VOSS Water, the coolest water in the world.

25/09/2012 0 Comments By Daniele Reading Time: 3 Minutes

This is Voss, Hordaland, Norway. The place is pretty pristine, the air fresh and the water pure; Scandinavians do it better, we know that, and a couple of friends decided, a few years ago, to sell the aforementioned pure water, in über-cool design bottles, with a different concept: sell the experience, not the liquid.

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Tattoos, marketing, and social media / Marc Jacobs GOOD, Chris Brown BAD.

13/09/2012 0 Comments By Daniele Reading Time: 1 Minutes

“Tattoos are like stories – they’re symbolic of the important moments in your life. Sitting down, talking about where you got each tattoo and what it symbolizes, is really beautiful.” Pamela Anderson, actress, model, thinker. Back in the day, tattoos were for nameless sailors, Polish jailbrids and Millwall fans. Now they don’t scare old ladies anymore, ...

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VOGUE’s Fashion Night Out 2012 / A personal voyage. Feat. Michael Kors, luxury junk food and scary bearded men

06/09/2012 0 Comments By Daniele Reading Time: 2 Minutes

Last night I went to VOGUE’s 2012 Fashion’s Night Out, in Mayfair. I like fashion – from a sociological point of view and as a fascinating manipulation and adaptation of quasi-art, which suddenly becomes a wearable object, useful and aesthetically appealing at the same time – but I tend to avoid fashion-related events. It’s like when you ...

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Instagram and fashion / 3 cool things happening RIGHT NOW – feat. NYFW, Marc Jacobs, and Tod’s

04/09/2012 0 Comments By Daniele Reading Time: 2 Minutes

‘I have nothing to say/ and I am saying it/ and that is poetry/ as I need it.’ John Cage, “Lecture on Nothing” (1949) Today, John Cage would have been a hundred years old. The sun is up in London, and the Thames here in Fulham reminds me of Baja California – if you remove ...

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Champagne-fuelled Disneyland? Nope, it’s the ‘Rich Kids of Instagram’ world.

14/08/2012 0 Comments By Daniele Reading Time: 1 Minutes

Everybody is talking about ‘Rich Kids of Instagram‘; see the photos below and you’ll understand why.

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Luxury brands – The cure to Miuccia Prada’s Blues? Italian creativity and foreign reliability.

09/08/2012 1 Comments By Daniele Reading Time: 4 Minutes

“I made lemon spaghetti in an early season of ‘Everyday Italian,’ and to this day people still come up to me and say they love it. It’s very, very simple. Basically, you cook the pasta and mix together Parmesan cheese, olive oil, lemon juice and zest and pour it over the pasta.” Giada De Laurentiis, ...

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We asked Google "What is luxury?" – Part 2. Gentlemen, Dandies, and Roberto Cavalli.

24/07/2012 0 Comments By Daniele Reading Time: 3 Minutes

‘Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.’ Coco Chanel ‘Manchester United?’ said Michael Jackson, after watching a football match with Mohamed Fayed at Fulham in 1999. ‘I don’t know them. How much are they?’

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We asked Google "What is luxury" – Part 1. Do luxury brands know who they are talking to?

19/07/2012 0 Comments By Daniele Reading Time: 3 Minutes

Luxury is relative, they say. A certain oligarch can buy a 3,999 metres long mega yacht, with chopper on the roof and African buffalos in the back yard, then stuff it with 1,287 guests, dancing to Rihanna – she was booked in extremis, and couldn’t refuse the offer, therefore left 75,000 kids high and dry ...

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