Beer is good for you – and it is scientifically proven. Did I just put a smile on your face? The catch is, it is good only if drank responsibly. Anyway it is Friday and you have a legitimate reason to drink beer instead of water in the office.
- lower calories (beer belly theory is just a myth)
- a lot of vitamin B (which is said to prevent heart attacks!).
- little positive correlation between obesity and beer, concluded the researchers at the UCL.
So go ahead, have a sip. But as I told you earlier, beer is good only when drank responsibly.
“Beer, if drank with moderation, softens the temper, cheers the spirit, and promotes health.” – Thomas Jefferson.
Some want to reflect its high quality in catchy slogans. Others want to recreate the ‘easy’ vibe of drinking beer. But what they all want to achieve is recreation of the unique taste, sensation and atmosphere through creative beer advertising. (If you are more into Whisky, jump to this one.)
- Guinness Is Good For You (Guinness, 1930s-1940s)
You can’t start without this fella.
The brand had been told to stop using this slogan earlier. But a medical research conducted in the early 2000s proved that “antioxidant compounds” in Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits, preventing the risk of heart attack (see more on BBC). Having said that, I can’t stress enough on ‘‘responsible drinking’’ – or whatever it’s called.
- Perfection has its price/Reassuringly expensive (Stella, 1982-2007)
There was only one thing in their mind when they launched this campaign – to make its high price a strong selling point that differentiates themselves from other beer brands. They used Stella’s high quality to compete in affordable British beer market. Eventually this move has successfully transformed their disadvantage into advantage (About Advertising).
- Heineken refreshes the parts other beers cannot reach. (Heineken, 1974)
I bet that made many people curious back then.
- Hooray Beer! (Red Stripe, 2001)
”Red Stripe. It’s beer! HOORAY BEER!’’. Don’t we just love this optimistic guy and the good vibe?
- ‘Wassssuuuuupppp’ (Budweiser’s, 1999-2002)
Whazzaaaahhhhhh is easy and catchy.
It stereotypes dudes’ conversations – a.k.a., not so much meaningful stuff. But the beer is shared with true friends. We don’t need a sexist, masculine ads and slogans to get the message across.
What do you think?
Appnova is a digital agency specializing in web design, UX, e-commerce, branding, digital marketing and social media.
Sources: Imgur, the Fast Company