Luxury property developers online / Here’s why a stock photo of a cute young lady barefoot on an expensive sofa in an over-the-top living room is not enough.

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So, you’ve got your cool new user-friendly website, designed by the hip agency in East London. It features Young Beautiful Woman Smiling To Herself In Mirror Stock Photos ©, and top-of-the-line SEO-boosting content, all groomed with terms such as “passionate”, “inspirational”, “visionary”, “forward-thinking”, “multi-award winning”, “hands-on-approach”, “in-house expertise” and “exceptional end results”. You also have a “creative” section, a real must-have, nowadays. One of your clients is the Saudi Arabian Royal family – perfect. Moreover, you have a Facebook page in which you paste relevant links, five times a week, and a Twitter account, because your PR lady told you it’s MANDATORY to have one.


Is it enough?
Nope, because you still missing one, simple, but crucial point: you sell experiences, not just an expensive bunch of bricks.

Therefore, remember: LIFESTYLE is the key concept.
Here’s a few things you might want to consider.

You should have a blog
First of all, a blog is better than a Facebook page for SEO, offers better conversion tracking, and a longer shelf life. A well-written blog really shows that expertise you are bragging about. It proves you know the score, and that you are an authority in your industry. It can even be a good read, for the potential client, the aspirational one, and even for the one who doesn’t have two pennies to rub together, but still likes to snoop around grand mansions.
Here is a good example of a sweet blog that features music, street art and other interesting topics, and doesn’t just talk about ‘why you should choose us’.

Gimme lifestyle!

Pinterest, what a great tool! Use it well, and it will help you create and communicate a complex message. Global luxury asset broker and concierge service provider GC Privé have a seriously cool Pinterest account, featuring lifestyle-centred boards – such as this one, in which you’ll find useful tips for a swell night out in the Big Smoke.


Instagram the Hell out of it!
Yes, put your expensive iPhone to good use: download Instagram, take a gazillion pictures, and share them everywhere. Once again, it’s not just about bedrooms and kitchens, it’s about LIFESTYLE. Therefore, I expect to see places, food, travels and cocktails. The guys at Adelto are doing a good job, get inspired by their snapshots.


What do you think?
London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.



  1. April 24, 2013

    Interesting blog! Though I’m not sure if Instagram is that helpful.

  2. July 23, 2013

    Found this through Twitter and its an actually
    good read, yet merely believed I would let you know the navigation is a bit out
    of line when viewed in IE

  3. July 23, 2013

    Believing about starting my own little company blog site for stuff such
    as this, its my very first one though so would certainly you recommend WordPress or Blogspot?

  4. #
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