With over 15+ years of experience as a luxury website design and development agency in London and working with premium fashion, beauty and lifestyle clients, we design and build beautiful websites for luxury brands. Our in-house team of industry experts creates digital experiences and seamless journeys for customers with a distinct sense of taste.

Luxury is the perception of being elite and the symbolic value that comes with that status. Creating this exclusivity around the brand means delivering something that other brands aren’t able to provide, and narrowing your niche segment to match luxury brand customer’s expectations.

That’s where Appnova is stepping in to produce completely bespoke luxury websites that will showcase your high-end products, reach your target audience and create a unique luxury feeling across your online & offline business presence. By understanding each one of your needs and getting to know your user, we guide you through the luxury route from the beginning until the end, and find a solution that meets your requirements and help your luxury brand stand out.

See Our Work

How we do Luxury Web Design and Development

Success Stories

Lawson Robb


Our vision of luxury

At Appnova, we believe every website should tell a story that captures the essence of your luxury brand. To create a unique and stunning user experience, we combine human-centred design, strong storytelling, and a clear vision that supports your business goals to maximize conversions.

We’ve partnered with an all-encompassing selection of global luxury and lifestyle brands to deliver unique digital experiences. For them, their customer is at the centre of everything. Guiding visitors through to purchase is about inspiring an emotional connection. To us, luxury means a bold, but beautifully designed, digital showcase for your product or service. Our specialist team will create a sleek, minimalist interface that works seamlessly across all devices and appeals across cultures. We build to bring your brand to life.


Who is your audience? What do they need from you? We start by looking at your users to build customer profiles. This involves digging deep into potential customers' demographics, preferences, and behaviors. This research will help us identify what your audience needs from you so that we can create a luxury experience that is tailored to their needs.

Strategy and Planning

We don’t believe in a one-size-fits-all digital strategy. We know that every business is different, and we strive to provide a custom-made solution for your luxury brand that can make the most significant impact, whether it is a multifunctional eCommerce or SEO-friendly website, we’ll create a bespoke solution to grow your business.


What makes a powerful emotion-driven luxury web design? How can a website awe customers and increase conversions? We take a user-centred design approach to create a visual, conversion-led website.

Content Management

Your website needs a content management system that’s reliable, scalable and easy-to-use. We can provide you with a solution that meets all of these criteria, no matter what platform you choose. Our team has extensive expertise in WordPress, Shopify, Drupal, Magento, Woocommerce and more, giving us the ability to provide the best solution for your website.

How we do luxury design and development

We work with you

When we say we are collaborative, we really mean it. Products are complex nowadays and we believe success comes from partnership. No matter how big your company is, you probably have deadlines, budgets and requirements to satisfy and no one can do all of this alone.
That’s why we always strive to be an active part of the project; we want to listen to you, sit down with you and drink a cup of tea together as often as possible*.
*Research shows that cups of tea are known to have often saved projects (and many headaches too).

We make haste slowly

Latins said ”Festina Lente”’, which means ”make haste slowly” and it helped them build one of the biggest empires ever. That’s what we do too: we work agile and we keep thinking, planning and optimising even (and especially) when the deadline is close.
We stay in control no matter what, because losing the big picture means failing a project. Your journey with us will be like a trip on the Maglev: fast, comfortable and safe. And you will enjoy the panorama too.

We want you to succeed

70% of our projects come from happy clients, referrals and word of mouth. And probably you are here for the same reason. That’s why if you succeed, we succeed. No matter how big your business is, our relationship will be as personal as possible.
We know life in companies is complicated enough and sometimes the things that save your day cannot be written on a contract. Like being there for you on last minute meeting or making a small change on the fly.

Since luxury brand strategy is vital to understanding what customers desire. It is a necessary process that requires more than just an aesthetic appeal. It requires strategic planning and a unique approach, with the ability to understand customer needs and trends. To ensure that your luxury brand stands out, you need the help of a professional & top luxury web design agency in the industry.

At Appnova, we offer luxury brand strategy solutions tailored to your needs. If you want to learn more about our high-end web design services, simply fill out our contact us form, and we will get back to you promptly.

Frequently Asked Questions (FAQs)

What is the timeframe to design and develop a luxury website?

The time it takes to design and develop a luxury website varies depending on the scope of the project and the requirements. Contact us and share your specifications to obtain a timeline for your project.

How much does the design and development of a luxury website cost?

We can't quote you the cost of a luxury website as it depends on many factors, such as the project's complexity, the requested features, and many more things. We can only provide an estimated cost after knowing your specific needs.

What sorts of high-end websites have you created till now?

We have created luxury websites for various clients, ranging from fashion brands, lifestyle brands, beauty brands, luxury hotels & resorts, and many more. Visit our work section to get the full details.

Can you customise my current website?

Yes, we can customise and enhance your current website to meet your requirements. We will review your website, discuss your needs, and provide you with the best solutions.

Why should I pick Appnova to develop my luxury website?

Appnova has 15+ years of experience in developing luxury websites. We have a team of experienced web designers and developers who have created top-notch luxury websites. We develop customised solutions to meet each client’s unique needs and ensure that the final product exceeds expectations. We also offer ongoing support and maintenance services to ensure that your website remains up-to-date and secure.

Want to know more about what we can do for your luxury brand?

Contact Us