With over 15+ years of experience as a luxury digital agency in London and working with premium fashion, beauty and lifestyle clients, we design and build beautiful websites for luxury brands. Our in-house team of industry experts creates digital experiences and seamless journeys for customers with a distinct sense of taste.

Luxury is the perception of being elite and the symbolic value that comes with that status. Creating this exclusivity around the brand means delivering something that other brands aren’t able to provide, and narrowing your niche segment to match luxury brand customer’s expectations.

That’s where Appnova is stepping in to produce completely bespoke websites that will showcase your high-end products, reach your target audience and create a unique luxury feeling across your online & offline presence. By understanding each one of your needs and getting to know your user, we guide you through the luxury route from the beginning until the end, and find a solution that meets your requirements and help your luxury brand stand out.

our portfolio

How we do Luxury Web Design and Development

Success Stories

Lawson Robb


Our vision of luxury

We’ve partnered with an all-encompassing selection of global luxury and lifestyle brands to deliver unique digital experiences. For them, their customer is at the centre of everything. Guiding visitors through to purchase is about inspiring an emotional connection. To us, luxury means a bold, but beautifully designed, digital showcase for your product or service. Our specialist team will create a sleek, minimalist interface that works seamlessly across all devices and appeals across cultures. We build to bring your brand to life.


Who is your audience? What do they need from you? We start by looking at your users to build customer profiles.

Strategy and Planning

When don’t believe in a a one-size-fits-all digital strategy. Whether it is a multifunctional eCommerce or SEO-friendly website, we’ll create a bespoke solution to grow your business.


What makes a powerful emotion-driven luxury web design? How can a website awe customers and increase conversions? We take a user-centred design approach to create a visual, conversion-led website.

Content Management

Your website needs a content management system that’s reliable, scalable and easy-to-use. With extensive expertise in WordPress, Drupal, Magento and more, we’ll find your solution.

How we do luxury design and development

We work with you

When we say we are collaborative, we really mean it. Products are complex nowadays and we believe success comes from partnership. No matter how big your company is, you probably have deadlines, budgets and requirements to satisfy and no one can do all of this alone.
That’s why we always strive to be an active part of the project; we want to listen to you, sit down with you and drink a cup of tea together as often as possible*.
*Research shows that cups of tea are known to have often saved projects (and many headaches too).

We make haste slowly

Latins said ”Festina Lente”’, which means ”make haste slowly” and it helped them build one of the biggest empires ever. That’s what we do too: we work agile and we keep thinking, planning and optimising even (and especially) when the deadline is close.
We stay in control no matter what, because losing the big picture means failing a project. Your journey with us will be like a trip on the Maglev: fast, comfortable and safe. And you will enjoy the panorama too.

We want you to succeed

70% of our projects come from happy clients, referrals and word of mouth. And probably you are here for the same reason. That’s why if you succeed, we succeed. No matter how big your business is, our relationship will be as personal as possible.
We know life in companies is complicated enough and sometimes the things that save your day cannot be written on a contract. Like being there for you on last minute meeting or making a small change on the fly.

Want to know more about what we can do for your luxury brand?

Contact Us