Imagine walking into your favourite store, and the salesperson not only knows your name but also your style preferences and what you're likely to buy. That's the essence of personalisation in the digital world, and it's transforming how we shop online.The Significance of Personalisation - By the Numbers...
Did you know businesses leveraging AI can expect a revenue increase between 6 and 10%? AI can bring a new level of insight and finesse to your strategies. This is especially the case in the world of product design and marketing.
However, it’s not as simple as pressing an “on” switch and making the most of AI. You need to use it thoughtfully, strategically, and effectively.
Salt and pepper… Batman and Robin… Gin and tonic… Mickey and Minnie…Yes, you’ve probably guessed it; I’m listing things that go together perfectly! And, there’s another duo we can add to this list: Sales and marketing! Now, you may have different departments for sales and marketing within your business...
As marketers, we use storytelling to help customers understand our products. We use storytelling to build transparency and trust with consumers. We use stories to pitch and persuade. Without a good story, what makes your business different from the rest?
As the festive glitter settles and the holiday decorations come down, retailers and e-commerce platforms alike pivot to one of the most underrated yet vital retail periods: the post-holiday shopping season. It's a time when consumer behaviour shifts from the generosity of gifting to the self-focused pursuit of bargains and unfulfilled wish lists...
Luxury lifestyle marketing, a world where opulence meets sophistication, is a unique facet of branding that transcends traditional advertising. It's not just about selling a product; it's about selling a dream, an aspiration...
Website load time is the interval between a user clicking on a website link or entering a URL and the complete loading of that page on their device. It might sound technical and mundane, but in the fast-paced world of the Internet, every second counts. Here's why Impatience is real! A delay of just 1 second in page response can lead to a 7% reduction in...
The start of the story for digital marketing can be traced back to the late 1990s and early 2000s. Since then, a lot has changed!Over the last two decades, digital marketing has evolved from simple email campaigns to sophisticated, multi-channel strategies harnessing the power of data analytics and automation...
The world of fashion has always been about movement and change. With the digital revolution, the industry has donned a new outfit - eCommerce. A shimmering blend of style and technology, fashion eCommerce is the modern-day stage where brands showcase their collections, not on the runway, but on scrolling screens of devices worldwide.
The global beauty and cosmetic industry brings in a revenue of $571.10 billion. The industry is clearly thriving at the moment! One of the reasons why this market is flourishing is because of celebrity endorsements. We’re seeing an increasing number of celebrities recommend health and beauty products, and this is driving purchases...