Artificial Intelligence (AI) represents the technological frontier where machines imitate human-like intelligence, evolving from mere tools to adaptive systems. As AI interacts with information, scrutinises data, and uses these insights to influence decision-making, it appears to be a significant game-changer in many sectors.
Have you ever thought: how do consumers choose among products and services? What entices a consumer to pick one brand over another, or one version of a product in comparison to other alternatives? Is it a problem that consumers have too many choices...
