The concept of “sustainability” in fashion has started to become a little convoluted. It’s an issue, a movement and an incredibly important conversation encompassing everything from eco-friendly production to ethical treatment of workforces. But how exactly can we assess what we consider to be “sustainable practice”? The Business of Fashion looked recently at Milan-based menswear ...
Content and commerce: the power couple of the moment. It’s difficult to go more than minutes without someone reminding you of the importance of strong, engaging online content in winning the respect of your customers. And, sure, they’re right: an inspired visitor is more likely to become a loyal shopper. But really there’s no guarantee ...
Why do we pay so much for a cup of coffee? The actual cost of grinding coffee beans is pennies, and the labour time isn’t consuming. Yet Costa, Starbucks and Caffe Nero are crammed with customers happy to pay nearly three pounds for a brew. Why? Howard Shultz, CEO, described Starbucks as ‘the third place’ ...
Special treatment for big spending customers is nothing new in the world of luxury shopping. As high- end retailers continue to move into e-commerce, the digital innovators of the pack are using insight to deliver customised experiences to an identified bracket of high-value shoppers. But how is this interpreted by the other “Just Customers”? Can ...
High-street brands and fashion recycling: Many high-street fashion retailers have taken a drastic approach to bring recycling to the mainstream how exactly do different brands promote and encourage consumers to recycle their clothes?
Like Abercrombie & Fitch and Aéropostale, American Eagle used to belong to the exclusive club of aspirational teen retailers. But gone are the days of shopping mall-induced teenage consumerism.
Newsletters for fashion eCommerce sites remains vital and powerful in reconnecting with customers. So how are brands using this ‘permission-based marketing’?
Hamburger menus are commonly used as a navigation menu on both desktop and mobile interface. But when to use / avoid them in web design?
Business of Fashion recently published an AMAZING post on ‘The Digital Iceberg’, analysing how ‘Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.’
Why, Supreme - a street and skateboard-related brand - worshipped by Millennials and Centennials, chooses to work with iconic figures of the past?
