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Category: Strategy

Sales Funnel Strategy: Examples and Tips to Build for eCommerce Business

Sales Funnel Strategy: Examples and Tips to Build for eCommerce Business

13/01/2023 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

A sales funnel is a marketing term that describes the journey potential customers go through on their way to making a sale. There are a number of different stages of the journey, which will discuss later in this post. A good sales funnel can increase business growth. Despite this, 68 per cent of businesses have not measured a sales funnel. If you fall into this category, you’ll want to read on...

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Marketing Strategy for Luxury Sanitaryware

Marketing Strategy for Luxury Sanitaryware: 11 Tips and Marketing Ideas

22/12/2022 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

There is only one place to begin, and this is by taking a look at the sanitaryware market size to get a better understanding of what you are coming up against. In 2020, the global luxury sanitary market reached over $2,418 million. Cumulative growth opportunity is estimated to be $25 billion between now and 2027. If you are in the bathroom industry...

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Effective Use of Chatbots to Enhance the Customer Service Experience

Effective Use of Chatbots to Enhance the Customer Service Experience

21/12/2022 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

Chatbots are a broad category that includes everything from the Amazon Alexa smart speaker to automated text chats on corporate customer service pages. The most powerful chatter - and the ones that can impact customer experience and business results - are agents. Artificial intelligence has become an integral part of employee engagement strategies and is changing dramatically as companies provide support to their customers...

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Luxury Brand Social Media Strategy Effective Guide and 5 Mistakes That Should be Avoided

Luxury Brand Social Media Strategy: Effective Guide and 5 Mistakes That Should be Avoided

05/12/2022 0 Comments By Ghia Marnewick Reading Time: 7 Minutes

Social media for luxury brands is one way where luxury digital marketers can reach and interact with their loyal followers. Luxury brands can promote their products and advertise new offerings to a large audience through social media. Through social media, top suppliers can connect with customers on an emotional level, differentiate their brands and build customer trust...

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Luxury Brand Exclusivity Strategies

Luxury Brand Exclusivity Strategies: Effective Guide to Maintain Brand Perception

10/11/2022 0 Comments By Ghia Marnewick Reading Time: 6 Minutes

One of the key elements of a successful luxury brand strategy is to create demand through exclusivity. Exclusive items can be obtained in different ways, such as creating limited edition products, making certain products available only in certain stores, or creating a waiting list for new releases. The luxury consumer expects to be noticed, not treated as...

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Vital Sneakers Marketing Strategies For Ultimate Sales Boost

7 Vital Sneakers Marketing Strategies For Ultimate Sales Boost

07/11/2022 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

The Sneakers segment in the UK is projected to grow by 7.47% (2022-2027) resulting in a market volume of US$5.25bn in 2027. With that being said, below, we will answer the following question; how do I market my sneakers? If you are wondering how to promote shoes online and make more sales, we have got you covered with seven killer strategies below...

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Steps by Steps Guide to Digitally Transform Your FMCG Brands

Steps by Steps Guide to Digitally Transform Your FMCG Brands

07/10/2022 0 Comments By Ghia Marnewick Reading Time: 8 Minutes

Digital transformation is the integration of digital technologies into all aspects of business, fundamentally changing the way you operate and deliver value to customers. It is also a cultural change that forces organisations to challenge the status quo, experiment and be comfortable with failure. Since digital transformation will be different for every business, it can be difficult to find a definition that applies to everyone...

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Marketing Strategies for Jewellery Brands: Effective Marketing Plan to Power a Winning Strategy

Marketing Strategies for Jewellery Brands: Effective Marketing Plan to Power a Winning Strategy

19/09/2022 0 Comments By Ghia Marnewick Reading Time: 9 Minutes

Consumers are increasingly comfortable shopping for jewellery online and are making many more major purchases online since the pandemic than five years ago. Online jewellery sales are expected to grow at an average of 3.9% per year from 2012 to 2021, with the market expected to reach £21.4 billion by 2022. So, what trends do we expect to see in the jewellery market in 2022 and beyond...

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Tiktok Analytics Guide: How To Optimize Your Brand's Success

TikTok Analytics Guide: How To Optimise Your Brand's Success

05/09/2022 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

TikTok analytics can help you to achieve more success on the platform because you can understand how TikTok is being used by your followers. You can measure weekly and monthly growth, view insightful data about who watches your videos, discover total video playtime, and much more. You can then use this to make intelligent decisions that drive your brand’s TikTok efforts forward...

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Frictionless Shopping  How Can Your Store Prepare For The Future Of Shopping

Frictionless Shopping: How Can Your Store Prepare For The Future Of Shopping

08/08/2022 0 Comments By Ghia Marnewick Reading Time: 4 Minutes

To put it simply, it is an enhanced kind of shopping experience. It is taking two types of retail, grafting them and giving the customer a shopping experience that is practical, easy and fast. Frictionless is a shopping experience that opts for a fluid, uninterrupted flow, from the get into the go out...

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