Did you know businesses leveraging AI can expect a revenue increase between 6 and 10%? AI can bring a new level of insight and finesse to your strategies. This is especially the case in the world of product design and marketing.
However, it’s not as simple as pressing an “on” switch and making the most of AI. You need to use it thoughtfully, strategically, and effectively.
The start of the story for digital marketing can be traced back to the late 1990s and early 2000s. Since then, a lot has changed!Over the last two decades, digital marketing has evolved from simple email campaigns to sophisticated, multi-channel strategies harnessing the power of data analytics and automation...
Artificial Intelligence (AI) involves machines simulating human intelligence processes. This entails tasks such as learning, reasoning, problem-solving, and perception. Content Management Systems (CMS), on the other hand, are software solutions designed to help users create...
Content Management Systems (CMS) give you the power to create, edit, and publish content on the web. Sitecore and WordPress are two heavyweights in this area, each offering powerful tools and distinct advantages. WordPress powers websites like TechCrunch and The Walt Disney Company, while popular sites like Mayo Clinic and McKinsey use Sitecore...
Have you ever popped online to do a "quick" shop and wondered how you’ve ended up with a cart brimming with products? That's the subtle but undeniable power of AI nudging your choices. Not so long ago, online shopping was simply an alternative option. Today, it’s so much more than that. With the world becoming more...
WordPress, the dominant force behind over 43% of websites globally, has recently unveiled a game-changer: an integration with OpenAI to introduce an automated content generator. This move is a testament to the merging of web development and artificial intelligence, forever altering the landscape of digital content creation.
The digital era has brought about a whole host of opportunities. Businesses can now extend their horizons beyond brick-and-mortar spaces. In the realm of eCommerce, there are two platforms that reign supreme. Shopify and WooCommerce - These titans compete fiercely for the top spot, each wielding its own set of unique features that make it stand out.
Meta Platforms is unveiling new advertising products that harness the power of artificial intelligence (AI) to enhance marketers' campaign management. The company, which owns Facebook and Instagram, is joining its industry peers in embracing AI technology as it continues...
Sales tracking is an important practice for any type of business, regardless of size or industry, because it provides valuable insights into the effectiveness of the company's sales strategies and helps identify areas for improvement.In this post, we’ll explain more about eCommerce sales metrics, highlighting 15 eCommerce metrics and KPIs to follow...
The eCommerce evolution began in 1991 when the Internet was made available for commercial use. By 2000, security protocols like DSL and HTTP were introduced, helping to ensure secure electronic transactions. Since then, there have been many innovations and trends that have progressed the eCommerce sector further...