For any business today, eCommerce has become a necessity. After all, it’s estimated 2.14 billion people shop online.

If you really want to attract as many customers as possible online, you need to start by choosing a good eCommerce platform.

Shopify, WooCommerce, and Magento are three of the best. You’ve probably heard of all three, but which is right for you?

Read on for our eCommerce platforms comprehensive comparison so you can choose the right one for you.

Shopify Overview

Shopify is a complete eCommerce solution that allows businesses to start, grow, and manage a storefront.


Key features include:

  • Customisable site templates
  • Integrated payments
  • SEO and marketing tools
  • Mobile compatibility
  • A robust app marketplace


Shopify stands out because it’s incredibly easy to use. You can also benefit from reliable infrastructure and 24/7 customer support. Plus, it delivers great scalability; the platform grows as your business grows.

It's also a fully hosted platform, so you don't have to worry about site performance, security, or hosting.


Transaction fees can be a downside if you're not using Shopify Payments.

Plus, while Shopify offers a range of customisation options, it can be limiting compared to platforms like WooCommerce or Magento.

WooCommerce Overview

WooCommerce is an open-source plugin for WordPress sites.


Its main features include:

  • Customisable designs
  • A variety of plugins
  • Product management tools
  • The ability to sell anything – from physical products to digital downloads


The biggest advantage of WooCommerce is its flexibility. As it's built on WordPress, you have complete control over your store and unlimited potential to scale. It also integrates seamlessly with current WordPress websites.


Being a self-hosted platform, WooCommerce requires you to manage hosting, updates, and backups. It might be challenging for beginners without a technical background.

Magento Overview

Magento, an Adobe product, is a feature-rich, open-source eCommerce platform.


You can expect:

  • A high level of customisation
  • Extensive features for product management
  • Customer segmentation
  • Marketing
  • Multi-language and multi-currency support


Magento is highly scalable and offers advanced features for large enterprises.

You can enjoy a high degree of control and flexibility over the user experience, content, and functionality of your online store.


Magento is less suitable for small businesses or those without a dedicated developer. This is because it has a complex and resource-intensive nature. You’ll need a good deal of technical knowledge to set up and manage a Magento store!

eCommerce Platforms Comparison Table

Shopify WooCommerece Magento
Hosting Fully hosted Self-hosted Self-hosted
Ease of use High Medium Medium
Customisability Medium High High
Scalability High High High
Support 24/7 support Community support Limited support
Cost Monthly plans & transaction fees Free with hosting and extension costs Free with hosting and development cost

Shopify vs WooCommerce vs Magento: A Comprehensive Comparison

Which eCommerce platform is best? When evaluating enterprise eCommerce platforms for your eCommerce store, several key considerations can guide your decision.

Let's look at a comprehensive comparison of these platforms:

Ease of Use


As a fully hosted platform, Shopify offers an intuitive, user-friendly interface. The platform handles everything from hosting to security, so all you need to do is focus solely on building your store.


As mentioned, WooCommerce is a plugin for WordPress. So, you need to have a WordPress site to utilise it.

Yes, WordPress is relatively user-friendly, but WooCommerce requires a bit more technical knowledge to set up and manage when compared with Shopify.


As an open-source platform, Magento offers more customisation capabilities but requires considerable technical knowledge and expertise to manage effectively.

It's not recommended for beginners or those without a technical background.



Shopify charges a monthly fee. The cost varies depending on the plan you choose.

Extra costs may include themes, plugins, or transaction fees if you aren't using Shopify Payments.


The WooCommerce plugin itself is free, but you'll need to pay for hosting, a domain, and any premium themes or plugins you decide to use.


While Magento's community edition is free, you'll need to handle the costs of hosting and potentially hiring a developer to help with setup and maintenance.

The enterprise edition, with more advanced features, comes at a substantial cost.



If you head to the Shopify app store, you’ll find themes and add-ons, which give you the ability to customise your e-shop.

However, there are limits to what you can customise compared to the other two platforms.


As it's an open-source solution, WooCommerce allows complete customisation of your store.

There are thousands of WordPress themes and plugins for you to choose from to change your store's appearance and functionality.


Like WooCommerce, Magento is an open-source platform. So, you’ll get a high degree of customisation.

The difference is that making these customisations is more technically challenging on Magento.



Shopify is designed to handle everything from small businesses to large enterprises. Its robust infrastructure and different pricing tiers make it highly scalable.


With the right hosting, WooCommerce can be a very scalable platform.

However, as your store grows, things do get a bit more complex! This is because you may need to manage more aspects of your site.


Magento is known for its scalability - this is one of its biggest attractions! It’s also why it’s used by some of the largest companies in the world.

However, this scalability comes with increased complexity and cost.

Determining the Best eCommerce Platform for Your Online Business

Now that you have a better understanding of the three platforms, we need to get to the bottom of which one is best for you.

  1. Budget - Each platform comes with its own set of costs. Shopify has a monthly fee, plus additional costs for themes or apps. WooCommerce is free, but you'll pay for hosting, premium plugins, and a theme. Magento can be free (for the Community Edition), but may require significant investment in development and hosting, especially for the Enterprise Edition.
  2. Technical Skill Level - Consider your technical abilities or the abilities of your team. Platforms like Shopify require less technical knowledge, making it easier for beginners. WooCommerce requires a bit more technical know-how, but it's generally manageable if you're familiar with WordPress. Magento, however, requires advanced technical skills.
  3. Products - What type of products are you selling? If you're selling digital products or services, you may not care about robust inventory management tools. On the flip side, these will be crucial if you're selling a wide range of physical products.
  4. Scalability - Make sure you choose a platform that can grow with your business. Shopify and Magento are both known for their scalability, but WooCommerce can also scale well with the right setup.
  5. eCommerce Features - Evaluate what eCommerce features you need. Most platforms will cover the basics like inventory management, shipping, and tax calculations, but you might require more advanced features like multilingual support or multiple currency handling, which are strengths of Magento.
  6. SEO Capabilities - You could have the most beautiful website on the Internet, but if no one sees it, what’s the point? An SEO-friendly platform can make a huge difference in the visibility of your online store. While all three platforms have good SEO capabilities, you might find it easier to optimise on platforms like WooCommerce and Shopify.
  7. Security - Security is crucial in eCommerce to protect your business and earn customers' trust. Shopify handles a lot of security for you as a hosted platform, but with WooCommerce and Magento, you'll need to take more responsibility for security measures.


Which is better, Magento or Shopify? Or, should you go for WooCommerce? Whether you choose Shopify, WooCommerce, or Magento, remember that a successful eCommerce store involves more than just a platform – it's about providing a seamless, enjoyable customer experience.

If you're still unsure about the best platform for your needs, consider partnering with a specialist agency like Appnova. As a leading solution provider for Shopify, WooCommerce, and Magento, Appnova can guide you through the selection process, help with setup, and provide ongoing support to ensure your eCommerce success.



Leave a Comment