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How to Use AI to Upgrade Your Retail Marketing Automation

How to Use AI to Upgrade Your Retail Marketing Automation

Throughout the past few years in the digital marketing industry, platforms are releasing new and upcoming technology that is completely changing the world of marketing forever. Artificial intelligence has sneaked up, and it is no secret that it has the power to ultimately transform the marketing strategy of your business. The use of AI tools, ...

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Why Sitecore CMS is the Best Fit for an Ecommerce Store Development

Why Sitecore CMS is the Best Fit for an Ecommerce Store Development

When it comes to choosing the right eCommerce platform for your store, there are millions of different considerations that need to be taken into account. Online shopping is becoming more popular than ever, and by 2021, eCommerce sales are expected to reach 17.5% of retail sales worldwide. With so many options on the market, starting ...

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The True Value of Bitcoin: Blockchain

The True Value of Bitcoin: Blockchain

In 2017, Bitcoin, and cryptocurrency in general, firmly planted themselves into the mainstream news cycle. Reporting mostly consisted of speculative hype, some critical, some optimistic, about the future of Bitcoin as a legitimate currency and its potential to revolutionise the world’s financial systems. Some saw an opportunity for a new, secure, decentralised monetary system, others ...

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What Can Magento Commerce do for your Fashion Brand?

What Can Magento Commerce do for your Fashion Brand?

Your customers don’t want to shop anymore, they want to experience. Particularly for fashion, lifestyle and beauty brands, the digital offering needs inspire beyond the purchase. The right platform is essential and luxury brands like Harvey Nichols, Charlotte Tilbury and Rebecca Minkoff have all turned to Magento Commerce to power their eCommerce experiences. Why Magento? ...

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To Helvetica and Back: Typography, UX, and the World’s Most Famous Font

To Helvetica and Back: Typography, UX, and the World’s Most Famous Font

Helvetica. It’s the design equivalent to Marmite. Some love it. Others can’t stomach it. There is no denying, however, that it’s one of the most iconic fonts to have existed (sorry Comic Sans). Originally designed in 1957 by Swiss typographer Max Miedinger, 2017 marks Helvetica’s 60th Birthday. Miedinger’s aim was to create a typeface which ...

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#HashtagActivism: How powerful (if not useless at all)?

#HashtagActivism: How powerful (if not useless at all)?

As Twitter celebrates its 10th anniversary, we think it’s worth taking a look back at how hashtags have influenced our lives. And one aspect of it is the rise of hashtag activism. Firstly coined by media outlets, it ‘refers to the use of Twitter’s hashtag for in internet activism’. Today, discussions and debates are taking place more frequently online.

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