We’re moving into a digital world. More and more experiences are happening online. Not only do we have business interactions happening over the Internet but social and personal interactions too.

Because of this, businesses need to evolve. They need to provide a digital experience that’s easy, enjoyable, and representative of their brand. So, how can I improve my digital experience? Read on to discover 10 suggestions.

What is digital experience development?

A digital experience is any type of interaction a business and user has because of digital technologies. For example, this could be a customer buying a product on your e-store or a customer logging into their membership on your app.

Therefore, digital experience development is all about designing, creating, and improving these important digital moments and interactions you have with your customers.

When you consider that digital is a main revenue source for most businesses, as per Qualtrics, it’s not hard to see why this is so critical.

Research also shows that the worldwide market for digital experience platforms was valued at $10.11 billion back in 2021. Furthermore, the main goal digital leaders have today is to create a cohesive user journey across all devices and channels.

How does digital enhance customer experience?

Research indicates that 40% of company executives feel that digital transformation gives them the ability to improve operational efficiency and 35% feel digital transformation enables them to meet customer expectations.

The digital experience is one built on convenience and efficiency. People can find the products and information they need with ease. They can look for products in their own time, compare them, and view them in different ways. They can ask questions, check out in minutes, and find out new information.

10 Ways to improve digital experiences in the year 2023

You can improve your digital experience design with the following trends and tips:

  1. Use data and analytics - There’s only one place to begin, and this is by using analytics to find out what customers do and don’t like. Be sure to assess cross-channel actions. You may find that there’s an issue with one platform, for example, a specific issue on smartphones that needs to be altered for a better experience.
  2. Unify experiences across all platforms - Brand interactions must be similar across all platforms, i.e. all devices and all operating systems. If it’s not, you’ll only confuse and frustrate users.
  3. Don’t view this as a one-time project - Improving your digital experience is something you need to work on consistently. It’s not a one-time thing.
  4. Don’t be afraid to ask for help - If you feel like you’ve hit a bit of a brick wall, there are digital agencies that can help you to overcome this. Sometimes an outside perspective can be just the thing you need.
  5. Make sure your processes are user-centered - Next, user-centered design (UCD) processes are critical. This will ensure that everything you do is based on the customer’s needs and what they want. A lot of designers fall into the trap of producing what they want customers to have rather than what the customer’s looking for.
  6. Don’t ask for more than you need during the checkout process - Never make users provide more information than is necessary during the checkout process. If you do, your shopping cart abandonment rate will only increase.
  7. Make contact information easy to find - No one should have to go searching for your business’s email address or contact number.
  8. Leverage helpful chatbots - AI chatbots are highly beneficial, so long as they’re implemented correctly. No one wants to waste their time communicating with a chatbot that consistently says, “sorry, can you please reword that?”
  9. Personalise recommendations - We’re all different, and people expect brands to recognise this. When people land on a website, they want recommendations that are personal to them. This enhances the customer experience while also increasing your chances of making further sales.
  10. Simplify your menu - Last but not least, simplify the menu so that navigation is easy and your users don’t have to think twice. With elements like this, there’s no need to get clever or go for something different.

What are digital experience platforms?

A digital experience platform, otherwise shortened to DXP, is an emerging type of enterprise software that has been created to assist businesses while they’re undergoing digital transformation, with the main objective of delivering a better digital experience.

While DXP can be one single tool, it’s usually a suite of tools that work in harmony to deliver the best results.

Why do you need a digital experience platform?

There are a number of reasons why digital experience platforms are important. Some of the main digital experience platform benefits include:

  • Content flexibility - You can deliver the same content across all channels with hybrid-headless and microservices architecture. This means your content team is free to produce better content, resulting in a better experience.
  • Run personalised campaigns - You can automate, scale, and manage marketing campaigns, such as email campaigns. Personalise your campaigns to ensure they’re relevant so you can foster long-term relationships. As you will have consistent consumer data, it makes it easier to personalise touchpoints and remove friction.
  • Integrate with APIs and other platforms - You can easily integrate a DXP with any other tools you may be using at your business, for example, customer support, commerce, and marketing solutions. By integrating a DXP, you’ll have a 360-degree view of every consumer. You can make the most of analytics and intuitive dashboards that work in harmony.
  • Create better touchpoints - You can streamline every possible consumer interaction, both in terms of online experiences and in-store customer experiences. DXP also enables you to eradicate data silos between channels.

Take the digital customer experience to new heights in 2023

So there you have it: everything you need to know about digital experience enhancement. We hope that this has given you a better understanding of some of the steps you can take to provide an improved digital experience for your customers.



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