Appnova's Digital Marketing Blog

Menswear eCommerce: Finding best fitting suits made easy online

Menswear eCommerce - Zoot suit

The ‘suit revolution’ has quietly been disrupting the traditional bricks and mortar stores, particularly those who have inherently relied on a high-end image. As the young male shoppers are turning to eCommerce for a quick and efficient solution to shop, online stores for custom tailored suits seem to fit right into their needs.

Startups on Instagram: How to sell stories/ideas effectively

startups on instagram

Startups on Instagram – There is no better way than social media to effectively share business stories and innovative ideas with the millennial generation for young entrepreneurs. There is no denying that photo-sharing is also an effective form of word of mouth marketing – e.g., the power of organic conversation on Instagram.

How technology is simplifying online grocery shopping.

online grocery ecommerce

While some shoppers may simply prioritise price and delivery cost, his or her experience using and interacting with each online grocery store also determines the convenience and efficiency. My personal experience with online grocery shopping tells me that some specific UX features are exceptionally good while other sites can be slightly frustrating to use.

#HashtagActivism: How powerful (if not useless at all)?

hashtag activism

As Twitter celebrates its 10th anniversary, we think it’s worth taking a look back at how hashtags have influenced our lives. And one aspect of it is the rise of hashtag activism. Firstly coined by media outlets, it ‘refers to the use of Twitter’s hashtag for in internet activism’. Today, discussions and debates are taking place more frequently online.

Is anger the undeniable force behind viral content?

Is anger the undeniable force behind viral content?

If you’ve watched the latest Pixar movie Inside Out, you’d probably remember one of the characters named ‘Anger’. This red, hot-headed creature, somehow managed to remind me that this seemingly negative emotion has a key effect in the virality of social media content.

The evolution of diamond marketing

diamond marketing

Despite the popular saying ‘diamonds are forever’, they weren’t eternal in the first place. Diamonds, as we know today, has constantly been re-imagined by the industry’s relentless and savvy marketing efforts since the early 1900s.