Amidst the mounting competition, Uber undoubtedly remains the leader in the marketplace. However, Lyft has more than doubled its number of drivers since its launch, and is now rife across the United States (with a more meticulous global expansion strategy than Uber). It’s about to get a lot more interesting.
Appnova's Digital Marketing Blog
Amid all the global agendas being discussed at Davos was ‘the Fourth Industrial Revolution’ that academics and economists consistently and enthusiastically touched upon. ‘We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another.’, said the founder of World Economic Forum.
But what does it really mean?
Finance websites including online banking and corporate sites are often complex to design and build, given the plethora of information and content involved. While there’s a plenty to cover when it comes to finance web design, we’re focusing on key competitive differentiators that will potentially set a brand from another: branding, innovation and social.
Yeah, we all know music and fashion are BFF. Here’s a selection of recent posts and thoughts on the subject.
Sustainable fashion has been bubbling away. Just before ‘sustainability’ became just another buzzword, we had ‘eco-friendly’ and ‘green economy’. Today, there just seems to be an abundant usage of words like those. Some brands use them frivolously for the sake of not being left out of the trend.
Gone are the days of complex, heavy-loading airline web design. But that doesn’t mean users’ pain points have magically vanished. So what key UX improvements are required to makes a good airline website?
As shown in L2’s recent report on the state of social media, Instagram is by far the coolest platform nowadays, and the weapon of choice of many brands, eager to connect (i.e. sell) to Millennials.
App vs. Web: while mobile apps are still popularly used in our life, that doesn’t necessarily make mobile apps the top marketing priority over responsive websites.
You’re not the only one who had enough of slow-loading websites and pop-up ads. Join the growing group of 7.3m consumers in the UK who are using ad-blocking technologies to tackle the issue. While it is hard to assess the impact, the trend has one clear message to all the publishers, marketers and advertisers out there: It’s time to put user experience first (Digiday).
It is going to be a very good Christmas at Burberry, as the company is back on top spot, at least according to L2’s 7th annual Digital IQ Index®, which ‘benchmarks the digital performance of 83 luxury brands in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.’