Nearly 50% of video gamers are female. So why is so much video game marketing and characters aimed at males?
Appnova's Digital Marketing Blog
Back in the day, everybody was talking about Tumblr – the coolest social platform used by the coolest kids (the “M word”, AKA Millennials) – and, since its users were, according to numbers and statistics, the ones with da cash in da pocket, brands were salivating, big time.
It was last year when Google introduced ‘Material Design’ – a new design lingo that was praised for changing the game. But it wasn’t until recently Google has started testing material design on their desktop search results page to a handful number of users, according to Android Authority.
The rising popularity of ‘craft’ beer is putting big beer brands in peril of losing young customers. Despite that the market is already flooded with the word ‘craft’, the trend remains persistent. So big brands need to adopt a forward-looking thinking to ditch the traditional approach to marketing and advertising.
Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.
Today grid-based design is, as ever, ubiquitous in our society. With a bunch of CSS-based grid frameworks available (see here), it has become much more efficient for designers to build and design beautiful responsive site layout with greatly reduced development time.
Premium liquor marketing has become increasingly difficult thanks to the strict marketing rules. What’s even more challenging, the younger generation is elusive with the conventional way of communication.
5 best Ikea marketing campaigns: How did Ikea climb up the ladder to become the only one furniture retailer with an impressive number of followers?
Whilst some restaurant chains tend to piggyback off the constantly changing digital landscape, Domino’s doesn’t shy away from employing the innovative marketing tactics. So what are the most-buzzed and exciting pizza marketing campaigns of all time by Domino’s?
The surge of tech startups (with their eyes keenly set on this desperate market) has come up with alternative ways of turning a night owl into a morning person. So here’s a small selection of some potentially life-changing smart alarm clocks.