Appnova's Digital Marketing Blog

Bespoke Experiences for Online Luxury Customers

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Special treatment for big spending customers is nothing new in the world of luxury shopping. As high- end retailers continue to move into e-commerce, the digital innovators of the pack are using insight to deliver customised experiences to an identified bracket of high-value shoppers. But how is this interpreted by the other “Just Customers”? Can […]

Is Tumblr still good for brands and branding?

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Back in the day, everybody was talking about Tumblr – the coolest social platform used by the coolest kids (the “M word”, AKA Millennials) – and, since its users were, according to numbers and statistics, the ones with da cash in da pocket, brands were salivating, big time.

The future of minimalist web design: Google’s material web design

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It was last year when Google introduced ‘Material Design’ – a new design lingo that was praised for changing the game. But it wasn’t until recently Google has started testing material design on their desktop search results page to a handful number of users, according to Android Authority.

App, emoji and VR: How beer marketing taps into the digital zeitgeist

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The rising popularity of ‘craft’ beer is putting big beer brands in peril of losing young customers. Despite that the market is already flooded with the word ‘craft’, the trend remains persistent. So big brands need to adopt a forward-looking thinking to ditch the traditional approach to marketing and advertising.

Luxury brand eCommerce – how to drive highly coveted customers to your site?

Luxury brand eCommerce

Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.

Premium liquor brands and the millennials: Seeking the unconventional.

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Premium liquor marketing has become increasingly difficult thanks to the strict marketing rules. What’s even more challenging, the younger generation is elusive with the conventional way of communication.