Burberry, the £4.95 billion business that doesn’t know how to take interesting pictures of London.

Back in the 1980s, people used to visit exotic places and take a gazillion pictures with big black squared point-and-shoot cameras, then come back home, invite people over, give them crackers, salty biscuits and pistachios, show them the gazillion pictures, and bore them to death.

Here’s me riding a camel. Here’s Jen posing in front of the Great Pyramid. Here’s our driver, Rashid, eating ice cream. Here’s Fritz, a German fellow traveller, dancing to Lady Gaga, on the boat, during the Nile cruise.

And so on and so forth, multiplied by a gazillion times. 

We already spent some time explaining why Burberry, AKA one of the toppermost social brands ever, AKA the reference when it comes to all things digital marketing-related, is surprisingly weak on Pinterest (and Instagram), when they talk about London.

I mean, London is not exactly like Hull – two streets, three pubs, fish & chips shop, that’s it – so why are they always posting pictures of Trafalgar Square, Westminster, Tower Bridge and other rather unoriginal stuff?

The only explanation is they hired a team of social media veterans – meaning they are a bunch 75-year-olds accountants with a passion for colourless clichéd holiday photography.

Now, my point is: do you want to show London’s vibe, its characters and countless shades of Majesty and Beauty, in an original and unique – yet organic mummy-friendly – way? Then get inspired here: 

Tips, food, places, photos of sheep roaming next to Canary Wharf, parks and green spaces, iconic design, healthy eating, tilt-shift photography, vintage, art and characters. Of course, this is not the perfect Pinterest account, the one scientist will study in the future and social strategists will talk about for many years to come. Yet, although this is not a a £4.95 billion business – like Burberry – they inform and entertain and tell the story of a great place, in a very pleasant way.

Win. 

What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.