‘All art is quite useless.’

‘It is a very sad thing that nowadays there is so little useless information.’

Oscar Wilde

There are plenty of useless things in the world, in our lives, on our walls, in our pockets, in and on our heads, in supermarkets, elevators, fridges, cars and museums.

Here is a very short list of useless things I can think of off the top of my head: Segways, Pizza Cones, Animal Paper Clips, Socktopus, lists of useless things, a pen that doesn’t work, solar-powered flashlight, water-proof teabag, 4 Non Blondes, and the thing you see below. 

On the other hand, our mission is to digitise everything. Even usefulness. And it can be rather beautiful, when translated into digital forms.

Appnova digitised drink brands, luxury brands, beauty, finance, sounds, colours, experiences and more, therefore we understand how paramount the concept is nowadays.

But, personally, I never thought I could be so amazed by such digital uselessness.

If the Earth were 100 pixels wide…

Here I am, though, spending hours floating in space. Because if we see it on a computer screen, suddenly even the unfathomable infinity of the Universe makes sense. The bizarre paradoxes of modern life. 

Digitise the noise of the coffee shop.

Remember than movie in which a guy from New York goes to a quiet place, and brings with him a tape with traffic and police sirens sounds, as the silence of the rural area makes him freak out? Here’s something similar.

‘Research shows it’s pretty hard to be creative in a quiet space.

And a loud workplace can be frustrating and distracting.

But, the mix of calm and commotion in an environment like a coffee house is proven to be just what you need to get those creative juices flowing.

Our team has delivered the vibe of a coffee shop right to your desktop, which means when your workspace just isn’t quite cutting it, we’ve got you covered.

Coffitivity Enough noise to work.’


Digitise serendipity.

According to Wikipedia, ‘Serendipity means a “happy accident” or “pleasant surprise”; specifically, the accident of finding something good or useful while not specifically searching for it.’

Welcome the the Uselessweb. Be ready to spend your long weekend looking at useless stuff. Genius.


What do you think?

London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.



  1. January 01, 0001

    What should i say i want to say that you discuss points are right i never thought about these points.

  2. January 01, 0001

    Looking at stuff like this makes me think how amazing it is how far we’ve come. Now we have so much useless information, but then again, so much crucial information too!


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